Pepsi, United Airlines, Sean Spicer – it hasn't been a good time to be a PR person in the US lately. When things go south on social media, they can get nasty and quickly become a nightmare to manage.
In this issue of Sociable Folktales, we take a look at what you can do to weather a social media storm, should it happen to your business.
That and some other stuff from that fickle and fabulous world of social media.

• Massive spam operation disrupted.
• Colour-coordinated link previews.
• Over 30,000 fake accounts closed.
• Brain interface research revealed.
• Zuckerberg's ambitions.
• Overhaul for Messenger bots.

• Twitter
• Trump used to advertise in Japan.
• US government taken to court.
• New support bot trialled.
• Shareholders to vote on future.
• Instagram
• Photo and video DMs from desktop.
• Stories hits 200 million users.
• Saved post collections.

• Pinterest promoted app pins.
• LinkedIn lead generation ads.
• YouTube TV launches in US cities.
• New threshold for YouTube monetisation.
• Spotify may go public.
• Snapchat re-targeting ads.
• New Snapchat ad metrics.

• Is Mastodon already doomed?
• Clip – Apple's content app.
• Einride self-driving trucks.
• Google Earth re-launched.