The Power of Colour

For many years marketeers have been conscious of the power of a strong corporate image.  Marketing tests have shown repeatedly that a brand is often identified more strongly by the colour rather than shape. 

Coming up with brand colours is essential to a company developing brand identity. There have been many legal challenges when a competitor uses the same colours for a similar product.

The McDonald's well known brand colours are clearly identified at a distance and have not changed much since the company was founded in 1940.

Corporate Image

Cbond Composite Aluminium panels have been used in various cladding and post components in McDonald's drive-through restaurants, including signposts, order and pay stations. Cbond panels were chosen after accurate matching of McDonald's brand colours.