DAWN FARMS TOP 9 | ISSUE 39| 2020
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. IRELAND'S GRASS-FED STANDARD
Bord Bia, Ireland’s national food board, has launched a new independently verified Grass-Fed Standard that sets a higher benchmark for beef. Ireland is internationally recognised for its quality beef and commitment to open pasture grazing. The new Grass-Fed Standard ensures cattle graze a minimum of 90% grass and grass-based forage and average 220 days per year in open pastures. Research by Ernst & Young shows over 50% of consumers globally prefer grass-fed beef and 64% said they would pay more for it.
2. GHOST PEPPER MENU HAUNTS
The ghost pepper is making its rounds on menus in the United States this autumn season. Blaze Pizza has a new Blazin’ Hot Chicken Pizza featuring ghost pepper chicken meatballs, coleslaw tossed in scorpion pepper sauce and drizzled with Frank’s RedHot sauce. BurgerFi’s new Spicy Fi’ed Chicken Sandwich incorporates ghost pepper honey and jalapeno peppers and Popeyes reintroduced their Ghost Pepper Wings for a limited time. Dunkin’ Donuts even launched a Spicy Ghost Pepper Donut.
3. COUNT EMISSIONS, NOT CALORIES
Just like customers might count calories, they will now be able to count greenhouse gas emissions from their meal at Panera Bread. In collaboration with the World Resources Institute, the chain will begin labelling climate-friendly choices on its menu. Meals with less than 5.38kg of carbon dioxide equivalent (CO2e) are recognised with a “Cool Food Meal” badge so customers have the option to make conscious choices. Another chain, Just Salad, introduced a 'Climatarian Menu’ in September and Unilever plans to add carbon footprint to its product labels as well.
4. CHIPOTLE'S HALLOWEEN BOORITO
Chipotle Mexican Grill’s Halloween Boorito promotion is going virtual this year with a limited amount of buy one-get one (BOGO) codes available through social media channels. From October 29-31st, consumers can claim the coupons shared on Instagram, Twitter and TikTok by texting a special keyword to Chipotle. In previous years, the chain celebrated Boorito promotions with discounted offerings for customers wearing costumes so this became another promotion to shift from in-person to digital.
5. PRET EXPANDS MOTORWAY PRESENCE
Pret a Manger recently signed a new deal with Moto to expand its motorway service presence. As part of its ongoing expansion strategy, the new convenience locations will serve a selection of Pret’s freshly prepared salads, sandwiches, breakfast offerings and hot beverages. The partnership will launch two stores by early next year at Chewell Valley and Rugby service areas. Both brands are excited about the new venture which will provide fresh, high quality food-to-go options for those on the road.
6. NANDO'S GREAT IMITATOR
Nando’s has launched its first plant-based product called ‘The Great Imitator’ in an effort to reduce its carbon footprint. The new offering made from pea protein will be available from 13th October as an option in a burger, pitta, wrap or as a side. The Great Imitator is targeted at flexitarians who want to cut back on their meat intake without compromising on taste. To make it completely plant-based, Nando’s has switched their usual spiced mayonnaise with a new Vegan PERinaise.
7. MORE OFFERINGS ON DELIVEROO
Deliveroo is ever-expanding offerings from major retailers as consumers continue to shop for groceries and household products online. Aldi Ireland has more than 330 grocery products available for home delivery as it pushes into the e-commerce space. Waitrose customers can shop from over 650 products for delivery with coverage for more than 3 million UK households. Half of all orders are being made by repeat customers and Deliveroo boasts delivery in as little as 30 minutes.
8. WEST AFRICAN LONDON FINE DINING
A new top-end West African restaurant, Akoko, has finally opened in London after plans were put on hold due to the national lockdown. The menu and décor draw inspiration from Nigeria, Ghana and Senegal with simplicity and earthiness which offers an authentic taste of West African cuisine. While jollof rice is a centrepiece of the launch menu, diners can expect to see goat, quail, lobster and veal on the menu.
9. SAUSAGE ROLL FLAVOURED CRISPS
Walkers has launched a limited-edition sausage roll flavoured crisps for the Christmas season. ‘The Power of Sausage Roll’ crisps bring together two of the UK's favourite foods. In true festive spirit, 5p from every pack sold will donated to Trussel Trust, a charity that supports food banks across the country. This new flavour will become available in individual packs and multipacks in retailers starting Monday 19 October.
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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