Issue 21 | 6 July 2016

 

It's been an unusual couple of weeks that have mainly revolved around getting out of things. England, Northern Ireland and the Republic of Ireland have all crashed out of Euro 16. The UK has voted to bail out of the EU.
We propose that we now spend a fortnight getting into things (and not just more debt). First and foremost, lets get into another issue of Sociable Folktales. Then let's all get into jazz. No? We'll stick to the social media then.  

 
 
Facebook
  • Suicide prevention tool to get global launch.
  • 26 preset themes for slideshows.
  • A set of new features for Live.
  • 'Airplay' videos for TV and other devices being tested.
  • Translate your post into another language.
  • New like button can generate more engagements.
  Twitter and Instagram
  • Twitter
  • Stickers – hashtags reborn?
  • New Periscope button.
  • Ads can now target users who tweet a certain emoji.
  • Videos and Vines extended to 140 seconds.
  • Improved blocking feature.
  • Instagram
  • 500 million users reached.
  • Daily usage almost doubled in two years.
 
 
Other Platforms
  • YouTube live-streaming app coming to mobile.
  • YouTube releases 'Director' app to help people create better videos.
  • YouTube claims it's bigger than TV.
  • Tumblr introduces live video feature.
  • Meerkat has it's own app for group video chats.
  • Snapchat smartglasses?
  • UFC agrees partnership with Snapchat.
  Emerging Platforms & Tech
  • Robocup 2016 – battle of the bots.
  • The deadmau5 VR cardboard app.
  • Kids taught code without computers.
  • An app that matches surplus food with the hungry.
  • Amazon's Alex now lets you book a ride from Lyft.
 
 
Social Media Items of Interest
  • Orange is the New Black author not happy with successful pop-up campaign.
  • Instagram account that swaps brands with calories is a major success.
  • Gillette enourages teens to 'Go Ask Dad'.
  • How can Twitter squeeze more money from each user?
  • Is Facebook paying publishers and celebrities $50 million to use live video?
  • How the internet reacted to Brexit.
  • Iceland beat England, but Iceland Foods wins Twitter.
 
 
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