The first day of April – a time of pranks, hoaxes and japes. It's also the day companies get involved on social, in the hope they can get some great PR and humanise their brand. It's a risky business. Something too obviously fake just falls flat. Too subtle and it could be taken as genuine news (and also fall flat). The sweet spot is something that feels very much in keeping with the brand, yet still makes a funny, share-worthy news item. Who got this balance of tomfoolery right? Find out with Sociable Folktales.    

• Stories arrives.
• New Collections ad format.
• Friend location feature on Messenger.
• Town Hall political feature.
• VR division given boost. 
• Go Live on desktop/laptop.
• That new rocket icon.

• Twitter
• Pre-roll ads on Periscope.
• Egg profiles killed.
• CEO hints at edit button.
• Instagram
• Shopping Tags feature coming.

• Snapchat signs deal with MGM for original programming.
• Racist content prompts advertising exodus from YouTube.
• YouTube kills off annotations.
• Tinder announces web version.
• Pinterest app-install ads appear.

• Ethereum – the other Bitcoin.
• Memoji turns your face into an emoji. 
• The air/ground delivery drone.
• SpaceX to send two people around the moon in 2018.
• Mastodon takes on Twitter.