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Dear friends, family, business relations and press contacts,

Below is the official press release of the introduction of our new and improved foldable bicycle fender. We're proud of the result and believe we offer an even greater product in the exciting world of rear fenders for road bikes (and fixies, CX bikes, mountainbikes...).

I'm looking forward to your feedback or questions!

Thank you for your time and best regards,

Olaf Wit / WIT Industries

WIT Industries introduces the Fendor-Bendor 3

folding mudguard on road bike

The original foldable bike fender is now better than ever

AMSTERDAM (NL) 20TH OF SEPTEMBER 2012

Olaf Wit of WIT Industries has developed an improved lightweight foldable fender for road bikes, fixed gear, cyclo cross and mountainbikes: the Fendor-Bendor 3.
This fender folds up flat for easy transport and if it rains, can be unfolded and slid through the bikes seat stays and wrapped around the seat tube providing the cyclist with a fender in a matter of seconds. When the rain stops it can easily be refolded and put in a bike jersey’s back pocket or bag, waiting for more rain.

folding mudguard for road bikes and fixies folded and unfolded

“For all cyclists who don’t want a permanent fender on their bicycle, but sometimes could really use one this is an ideal solution.” says industrial design engineer Olaf Wit.

Wit has come up with the very first version of the folding fender in January 2011, and his since seen a whole new category come up of foldable mudguards made of the same material, with about 4 direct competitors who offer similar products. “We were the first, and the competition is exciting. We believe that with the new version, we offer the best solution on the market.” says Wit, as he continues to describe the advantages of the latest fender:

- It’s more universal: it fits almost all rear brakes, and many more frame types than version 2.0 due to a new velcro closure (for example: it will even fit very well on aero tubes now).

- It folds into an even more compact size (9,5 x 21 cm) - so it fits into a cycling jersey’s back pocket.

- It’s stiffer because of the use of a slightly thicker plastic.

- Installation and removal are very easy and fast - a matter of seconds

The principle of the construction has remained equal to version 2: The polypropylene fender gets its shape and stiffness by pre-folding along the dye-cut pattern running along the length of the fender.

The Fendor-Bendor 3 is, just as its predecessors, designed and produced in The Netherlands. The plastic used is 100% recycled and recyclable.

“Keep your bike light and naked, without any ugly add-ons - and don’t worry about rain, the Fendor-Bendor 3 is there when you need it.” says Wit. Get your Fendor-Bendor 3 via www.witindustries.nl or one of the resellers.

WIT Industries is a brand for smart bicycle products from Amsterdam, The Netherlands, founded by bicycle designer Olaf Wit. Olaf Wit is also known for developing bicycles with Koga, like the Spyker Aeroblade, the Kimera (Olympic track frame). He has also designed the Bikesuit, the ultimate one piece rain suit for cyclists and is one of the initiator of solar powered incubator Xpositron Solar (more info on Olaf’s work: www.witid.nl),

Press pictures can be downloaded from here: http://bit.ly/fendorbendor3

Contact info:

Olaf Wit / WIT Industries
+31 (0)6 144 32 645
olaf@witindustries.nl
www.witindustries.nl

folding fender on track bike with aero tubes

With universal velcro closure now suitable for oversized aero tubing

folding fender on road bike with caliper brakes

Custom cut-outs make folding fender suitable for any road bike with traditional triangle.

folding mudguard with limited edition intro print

Limited edition introduction print!