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Visitor Surveys and Tourism Data
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Community Visitor Surveys are underway in Carcross and Dawson City
Throughout the summer Tourism Yukon is piloting community visitor surveys in Dawson and Carcross. These two communities have unique visitor populations, good infrastructure, active local associations, and are strategically invested in tourism – which makes them ideal locations to pilot this project. The main goal of the surveys is to find out more about travellers and how they spent their time in these two communities.
Tourism Yukon has contracted the Carcross/Tagish First Nation and the Chief Isaac Group of Companies (the Development Corporation for Tr’ondëk Hwëch’in) to manage the survey teams.
Please encourage your visitors to complete surveys in these two communities!
For more information please contact Colleen Madore, Research Analyst at (867) 667- 8408 or colleen.madore@gov.yk.ca
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New survey at Yukon’s Visitor Information Centers is helping us learn more about visitors.
Starting in late May, when users log onto the free wi-fi in all of the six Yukon Visitor Information Centers a short survey appears to tell us where they’re from. Over the eight weeks this optional survey has been running, more than two-thirds of all users of the Wi-Fi have provided the three clicks it takes to complete. So far there has been similar uptake by visitors from Canada, the US and Overseas.
Please encourage your visitors to complete this survey when in our Visitor Information Centres.
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Monthly indicator reports for January to May now available online
Did you know, border crossing numbers from January to May are up 3% over the same period in 2015 (and this excludes Yukoners!)
Learn more by checking out the monthly indicator reports for January to May 2016 on our website. To read the full reports please visit our website
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Industry Services Workshop Update
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Successful Social Media Workshops!
The Tourism Social Media Workshops held in Dawson City and Whitehorse in May this year were well received and attended by tourism businesses, attractions and event organizers. Approximately 30 participants learned how to strategically plan for their own social media marketing activities, and equally as important how to 'listen' and measure the results of their efforts.
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I. Understanding Yukon's Visitors - Explorer Quotient (EQ)
On July 19, 2016 at the Beringia Interpretive Centre, 23 participants attended a workshop to learn more about the types of visitors coming to Canada and Yukon and what they like and like to avoid. Using psychographic research, along with traditional demographic information, tour operators and other tourism providers learned how to gain an edge on their competition by using EQ in their business.
This introductory workshop is the first in a series of three workshops, that when taken together provide tourism operators with instructions on developing and marketing experiences to their best customers and potential new customers.
II. Developing Experiences using EQ
III. Marketing Experiences using EQ
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Familiarization Tours (FAMs) - Busy as ever!
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Tourism Yukon's FAM tour season is in full swing.
So far we've hosted a multitude of guests who will help drive consumer awareness and interest through media attention, and encourage increased tour sales to international guests.
From our Asia-Pacific market, this summer we've already welcomed: National Geographic Traveller magazine from China; YTN, a Korean TV news channel; Xinhua Chinese news network; a Brazilian film crew; and bloggers and print journalists from Australia.
We've also welcomed many groups from Europe and the UK, including executives and pilots from Condor Airlines doing their land survival training; travel writers and media experiencing driving the Alaska Highway to promote it for the 75th anniversary next year; and journalists and bloggers taking part in the Yukon River Quest to promote adventure tourism.
Tourism Yukon would like to thank all of our industry participants who've helped us welcome our guests so far this summer and we look forward to bringing more of these opportunities north, which are essential to growing Yukon's market share in the tourism sector.
There are many more trade and media FAMs still to come this summer. If you are interested in learning more about our FAM tour program, contact Marketing Coordinator, Valerie.Neufeld@gov.yk.ca.
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Friendly Reminder - Tourism Yukon is GST exempt
As a branch within the Government of Yukon, Tourism Yukon is GST-exempt. When providing services to the government, please remember to omit the GST from price quotes or invoices.
If you have any questions about this please don't hesitate to contact us at industryservices@gov.yk.ca
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Socio-Economic Web Portal (SEWP)
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Did you know this tool was available to you?
The Socio-Economic Web Portal (SEWP) is a collection of community-specific information and statistics relating to the social and economic setting of Yukon’s communities.
Although the information is not tourism-specific, it can help you with business planning, recruiting staff from outside the territory, and understanding the cost of goods in one community relative to another. This site pulls data from several different sources and groups it all together by subject or community.
To learn more check out the SEWP.
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Mexican Visa Requirements - Changes Ahead
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As of December 1, 2016, the newly implemented Electronic Travel Authorization (eTA) will replace visa requirements for Mexican visitors. The eTA is much more accessible and affordable than the traditional visa process for travellers wishing to come to Canada.
Charlotte Bell, TIAC President & CEO has said of the change in travel requirements for Mexico: “By lifting this visa, we expect that visitation will increase by up to an additional 82,000 Mexicans a year – spending up to $122 million more at Canadian businesses”.
Tourism Yukon is continuing to strategically increase investment in the growing Mexican market and expects to see increased visitation to Yukon by Mexicans in the coming years.
Learn more about what this mean for Mexican travellers
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