It's aeiou: Taming the Beast 

In this and every edition of aeiou, you'll get a heap of heads-ups on content created to help you make your online marketing more effective. 

An eNewsletter from Feldman Creative, aeiou will feature a five-pack including:

• an article
• ebook
• interview
• online tool, and...
• useful tip 

Handy, eh?

"Everyone knows mobile is taking over," writes CMI contributor Tobin Dalrymple, who then goes on to deliver a great lesson on making your content mobile-friendly, creating effective mobile-only assets, and making your content more magnetic on the hot mobile social networks. Read the article here. 

 

Content marketing. It only looks scary.
This guide provides a tremendously insightful overview on how to put the power of content marketing to work and details effective strategies for blending content creation and curation to feed the beast.

In a fun 15-minute video, .tv main man C.C. Chapman (a colorful character and author) interviews the ever-animated Marcus Sheridan, a.k.a. The Sales Lion. They discuss the importance of employing online video for your small business content strategy. You'll learn a lot and laugh a little too. See for yourself.

Feldman Creative uses this tool to stay in the know, anywhere, anytime. Mention is a slick and easy app that creates alerts for your brand, industry, company, name and competitors and makes sure you're alerted any time you're mentioned. Dare we say, it's superior to Google Alerts and it's free too. Check it out.

Feldman Creative is a big-time fan of SlideShare and the many fab features it offers content marketers. Recently, I discovered this great tip for expanding the reach of content you've created previously... Simply create a PDF of an asset, such as an article, and repurpose it in slideshow form for publication on SlideShare. 

In the example you see here, I quickly created a cover page in Keynote to attract eyeballs and added a final slide with links to the FeldmanCreative.com website. 

And speaking of FeldmanCreative.com, you know you'll always find new tips and tactics for making your online marketing work at our blog, The Point, such as our new—and amazingly popular—ebook, "The Plan to Grow Your Business with Effective Online Marketing" (also available on SlideShare, by the way).

We hope you found the first edition of "aeiou" a helpful resource.

Good typing to you.