No Images? Click here Welcome to the first issue of JCDecaux’s monthly update#001, Aug '19 —The Frame will keep you up to date with all things Out-of-Home with thought provoking, inspiring and educational industry snapshots from here and around the world. Content that we hope you will find interesting and useful in your day-to-day role. We are excited that you have opted in to join our community and look forward to this being the first of many updates. Mike Watkins Another first for JCDecaux —JCDecaux and Scentre Group announce an exciting roadside advertising partnership for Westfield living centresJCDecaux and Scentre Group announced an exclusive partnership that will see JCDecaux develop and manage a premium portfolio of external roadside advertising touchpoints at Scentre Group’s Westfield living centres in New Zealand and Australia for the first time. Steve O’Connor, Chief Executive Officer, JCDecaux Australia & New Zealand said: “The environment around Scentre Group’s portfolio represents a powerful marketing opportunity ... Audience — What nationality is on track to become New Zealand’s largest spending tourist market by 2024?This audience continue to choose New Zealand as their preferred travel destination, with visitor numbers increasing by 96%, to almost 461,000, in the past 5 years. Intelligence — It’s here! Measurement tool Calibre to offer weekly reach figures for digital sitesThere's now even more calibre in Calibre. JCDecaux has launched a series of enhancements for Calibre, as part of our vision to further develop Calibre into a market-leading, industry-wide measurement tool. Campaign InspirationThe best in class —Crazy dreams do come true: Large Format Billboards win the Outdoor Grand Prix at Cannes The best in New Zealand —Meridian in partnership with JCDecaux New Zealand, delivered a dynamic hyper local, weather triggered messaging campaign across a number of Digital Billboards The best globally —The sky’s the limit when it comes to using our furniture in the most creative ways! Building brands — Efficiently using effectiveness, or is it effectively using efficiencyDon’t get caught up in that efficiency buzzword to measure effectiveness because it’s actually that effectiveness word you should be focusing on according to strategy guru ...
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