Independent Review of the Privacy (Market and Social Research) Code 2014

Member Consultation 

AMSRO seeks member feedback on the recommended changes to the Privacy (Market and Social Research ) Code 2014

Dear AMSRO Members,

Today's data-driven world and the number of recent high-profile privacy breaches have seen a growing need to ensure that personal information is always protected.  Working under AMSRO’s Privacy (Market and Social Research) Code is a significant step in ensuring this continues to occur in the market and social research, data and insights sector.

In accordance with privacy law, the Code is subject to review by an Independent Reviewer Panel at least every five years to ensure it remains effective and relevant.  

To undertake this important project, AMSRO has commissioned, Professor Peter Leonard, Principal of Data Synergies and Professor of Practice (Schools of IT Systems and Management, and Business and Taxation Law) at UNSW Business School, as the independent reviewer.

Professor Leonard's recommendations include:

• to bring the Code up to date, by addressing changes in the law;
• to clarify some aspects of operation of the Code that were not as clearly expressed as would be ideal,
• to reference relevant guidance and explanatory material that has been released by the Office of the Australian Information Commissioner (OAIC) since the Code was registered in 2014.

​Before launching our public consultation phase, AMSRO would like to hear from you, our members, about the Code. 

Please take some time to review the consultation draft using the button below. 

Interested members are invited to make submissions to AMSRO by Wednesday 20 November 2019.  Please send to amsro@amsro.com.au