Fluff up the pillows, chill the champers and brief the concierge. Phil McAveety, Executive Vice President and Chief Brand Officer of Starwood Hotels & Resorts Worldwide, Inc., is checking in at ADMA Global Forum this August.

Based in the USA, Phil will talk to delegates about travel in the digital age, covering how Starwood is using data and technology to drive loyalty and taking a broader strategic look than focusing just on program tactics.

Phil is responsible for all aspects of marketing and brand performance worldwide for Starwood which includes over 1,134 properties in nearly 100 countries and territories, and nine distinctive brands including St. Regis, The Luxury Collection, W Hotels, Westin, Sheraton, Four Points by Sheraton, Le Méridien, Aloft and Element.
Find out more >>

Andrew Smith, Head of Brand Marketing at Bupa Australia, will present at the ADMA Data Day event this May.

He will discuss the three key consumer insights that drove the brand proposition for Bupa.

ADMA had the chance to speak to Andrew to gain unique insights into the Bupa brand prior to his involvement with ADMA Data Day.
View Q&A with Andrew Smith >>

As the digital world continues to evolve at rapid speed, marketers are finding it increasingly difficult to keep up with the pace of change they face daily. The Digital Marketing Essentials short course is a fast-tracked 2-day intensive course exploring a customer centric view on marketing.

This course covers the fundamentals of digital marketing, the tools and channels which are used, illustrated with real-life applications and management techniques.
Find out more and enrol today >>

Simon Lee, Creative Partner and director of the international award-winning debut feature film Dream Racer, and Jules Hall, Managing Partner, both from Sydney’s The Hallway, will present at the ADMA Global Forum this August.

The pair will talk about effective, real storytelling for brands. With the worlds of entertainment and advertising drawing closer, the documentary genre affords brands the opportunity to do something compelling in the real world and tell their stories through film.

Jules and Simon will explain how marketers should go about this effectively, the key principles for getting it right, and the commercial argument for real stories.
Find out more >>

Email Expert Groups are dedicated to looking at the latest innovations, ideas and resources to drive email marketing excellence.

ADMA Email Expert Group has produced this poll to better understand current industry trends and help marketers find the right tools and tips to improve their email marketing strategies.
Contribute to the survey here >>

Below is a selection of information and stories which our ADMA staff found interesting during the week:

• Bitcoin Billionaire
• Do Not Call Register extended for eight years despite complaints about inaccuracies
• Running an agile business
• McDonald's Canada marketing chief joins ADMA roster
• Telstra partners with live music ticket service