DAWN FARMS TOP 9 | ISSUE 4| 2020
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. BURGER CLASSICS RETURN
McDonald's is set to bring back the Grand Big Mac Burger for a limited time across their UK outlets. The indulgent burger has the same ingredients as the Big Mac but is simply grander with bigger patties and buns along with the option to add bacon. Wendy’s is also bringing back a ‘90s favourite with the Big Bacon Classic. First introduced in 1992, the throwback cheeseburger features a beef patty, American cheese, three strips of crispy applewood-smoked bacon, lettuce, tomato, onion, pickles and creamy mayo and ketchup on a premium bun. The Big Bacon Classic ($5.29) is available for a limited time at specific U.S. locations.
2. STANDARDS TO UPHOLD POST-BREXIT
A group of farming, environmental, animal welfare and public health organisations are urging the government to uphold food production and animal welfare standards amidst Brexit negotiations. They believe it’s possible for the UK to forge a new path of highest standards, quality and efficiencies in food production. The group of 60 organisations, organised by the NFU, sent a letter to the British Prime Minister requesting a trade and standards commission to protect commitments post-Brexit.
3. LOADED NACHO FRIES
Fries have never been a permanent side dish on Taco Bell’s menu, but they have released their brand-new Buffalo Chicken Nacho Fries in the States for a limited time. The brand’s latest innovation in nacho fries comes topped with shredded chicken, cheddar cheese, a nacho cheese sauce, pico de gallo, sour cream and Taco Bell’s new tangy buffalo sauce. Customers can also order classic nacho fries or a Buffalo Chicken Nacho Fries Burrito with all the same fixings.
4. PLANT-BASED BURGERS
Nando's is launching its Great Pretender burger in Queensland at the beginning of February. Retailing at $9.95, the plant-based chicken alternative is offered for those looking to switch up their protein source. Unlike their veggie patty, the Great Pretender's texture is similar to a minced chicken burger patty and smells just like meat when it's cooked. Flavoured with lemon, herbs, garlic and Nando's African Birds Eye Chilli, the burger is likely to launch across Australia later this year. In other veggie burger news, Big Fernand launched a vegetarian burger, Le Léopold, made of beetroot, red beans, onions, grilled peppers, paprika and rusk giving it a rich red colouring.
5. DINING IN HABITS
Uber Eats, Deliveroo, DoorDash and many other third-party delivery services around the world have seen rapid growth which shows the growing appeal to stay at home. Restaurants nowadays must re-evaluate how they plan to draw people out of their homes for a freshly cooked meal. There is a push more than ever for spectacular experiences that entice diners to venture out. While McDonald’s remains the most popular restaurant on Uber Eats in the UK, time will tell how smaller chain restaurants will fare.
6. PIZZA HUT’S DIGITAL REVOLUTION
Pizza Hut Malaysia had a mission to create an easier and better digital experience for their customers. Embracing a new digital frontier, they began with a website revamp that allowed for more straightforward navigating, ordering and tracking mechanisms. Then, the launch of the mobile app redefines convenience with its new features such as the ability to retain customers’ last order and preferences. Pizza Hut Malaysia are set to launch “The Singing Pizza” campaign - a box that doubles as a music box, with a QR code to access 200 exclusive tracks, including top trending and unreleased tracks that are frequently updated on “The Singing Pizza” app. The brand is embracing the digital revolution and evolving in technology to enhance consumer’s experience.
7. IMPROVING TAKEAWAYS
Deliveroo is set to invest £1 million in promoting healthy eating by partnering with UK restaurants to increase more nutritious menu options. The company wants to help restaurants on their platform improve their offerings and lose the negative takeaway connotation. The process will involve the help of nutritionists to delve into ingredient sourcing, menu design and marketing. One of the first brands to partner with Deliveroo in their menu development initiative is Mexican brand, Barburrito, who have created ‘The RhiNourish Bowl’. This initiative comes from a steep increase in demand for nutritious food, with 181% rise in healthy orders over the past three years, and still 69% of Brits want more healthy options.
8. NEXT GENERATION CASUAL
The Food Zoom study, which is created in part by Internorga, focuses on key attributes in the out-of-home market such as comfort, health, quality and enjoyment. One of the main trends the study recognises in the industry is next generation ‘casual’. The growth of food bowls that include a variety of ingredients in one bowl supports this trend in that it’s easy to make and filling. Street food is another example that is uncomplicated and focused around taste. Fine dining has become more relaxed with attention placed on a sensual experience for guests. The study also pointed out the emerging all-day breakfast scene, especially in large cities.
9. CONVENIENCE STORES THRIVE
7-Eleven, a convenience chain originating in Texas, recently opened its 70,000th location. The brand is soon to be operating in 18 countries with its first store to open in India later this year. The brand has its own private-label meal kits and introduced dining areas in specific locations. Quick service convenience stores suit millennials as the average time spent is less then 4 minutes. Gone are the days of bland, packaged goods available as convenience stores now offer customisable, quality options
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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