The pre-packed fresh fish category is booming in Europe, especially in the UK, where chilled fish is the only segment truly growing, driven by the boom in chilled fresh products, cakes and prepared categories. In the latter, the lines between snacking and traditional meals are blurring. Research shows that consumers are split over whether they eat snacks between meals or as meal replacements. In addition, about half of consumers place high importance on snacks that aren’t too large and on snacks that will satisfy their hunger. All this provides a great arena for the development of fish snacking products (chilled, frozen,smoked, and pasteurized), creating good purchasing frequency opportunities.

In this scenario, the key to success is to focus strongly on category development with more innovative and convenient packaging for sushi and microwavable fish & seafood products, categories that will boost future growth. Come to Packforum and indulge yourself with the inspiration to get a yummy ROI.

The event will be packed with great excellent speakers: global stakeholders will share their vision on major trends and product lines to be monitored closely; key success factors for current outstanding fresh fish programmes in Europe; new product launches, and the retail view on packaging innovation for the chilled fish category will provide you with the insight you need to taste success.

 

During the event we will also feature a grocery supermarket filled with pre-packed sushi and innovative fish snack products that will create new moments for fish consumption, and visual concepts where we will demonstrate new levels of convenience and outstanding merchandising opportunities.

Take a look at the special seminar we have prepared for you! Click the above button to download the full invitation with the agenda and the registration form.

The event is absolutely FREE OF CHARGE. However, due to the limited capacity of the venue, Due to limited space, we will only be able to accommodate a maximum of 30 participants with two delegates per company on a first come, first served basis. we encourage you to register now so you make sure you don't miss it!

Need a place to crash the night before the event? In case you need to spend the night in Paris, Sealed Air has a special rate at the Residhome ROISSY PARK ****, Roissy en France. You can download the booking form and contact the hotel. Easy and Simple.