Lots of brands see April Fools' Day as a golden opportunity. It's a chance to get people talking about you, even if the products or services are absolute hokum. "Hey, have you seen Kit-Kat are doing soap now?" could easily lead to: "Hey, I'm getting a Kit-Kat, do you want one?" It's also an occasion for big businesses to appear less like corporate monsters and more like real-life people with a sense of humour. And if it doesn't set the world on fire, it probably wouldn't have made much of a dent in your marketing budget, so all's not lost. We take a look at some of this year's best (and worst) April Fools' Day pranks in the latest edition of Sociable Folktales.   

• More prominent privacy controls. 
• Indonesia threatens to block platform.
• Scandal actually hit 87 million users.
• Employees unhappy about memo.
• High-profile users close pages.
• Find out which of your friends share fake news.

• Twitter
• 1.2 million terrorist accounts suspended.
• What the platform knows about you.
• Instagram
• Brand product tagging.
• API changes limit developers.

• Snapchat trolls Facebook.
• Spotify goes public.
• Three people shot at YouTube HQ.

• The indoor security drone.
• Terrifying Japanese robo-wolves.
• Life with a smart mirror.
• Fribo, the cat-like robot.
• Apple working on curved screens and touchless control.