DAWN FARMS TOP 9 | ISSUE 11| 2021
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. PIZZA HUT GOES RETRO
Pizza Hut have gone back in time by teaming up with Pac-Man in a ‘newstalgia’ campaign that introduces a series of limited-edition cardboard pizza boxes. The boxes feature QR codes that allow customers to play an augmented reality version of the classic arcade game. Players that share their scores on Twitter will be entered to win a custom Pac-Man game cabinet. Pizza Hut says the campaign is about bringing back some of the beloved aspects of Pizza Hut for today’s consumers.
2. ZAMBRERO IN THE UK
Mexican quick service franchise, Zambrero, has announced their plans to launch into the UK. Zambrero is Australia’s largest Mexican-inspired restaurant chain that offers a fresh, modern interpretation of classic Mexican food. The brand operates more than 200 restaurants globally across Australia, New Zealand, Ireland and the United States. Zambrero's first site in the UK will be in London’s Kentish Town. The expansion into the UK market will aid Zambrero’s efforts to donate meals to those in need through its humanitarian initiative, Plate4Plate.
3. QSRS REACHING GEN Z ON TIKTOK
QSRs are using TikTok’s growing platform of over 1 billion users to reveal new launches and build brand awareness. Marketing through TikTok reaches the Gen Z demographic and fortunately for advertisers, Gen Z does not mind being advertised to if campaigns demonstrate inherent entertainment and brand values they can get behind. Both McDonalds and Chipotle have been going viral with their latest TikTok videos.
4. HYBRID APPROACH
Hybrid concepts have been slowly gaining traction over the last few years, but it appears now could be their time. New research from Bord Bia shows that consumers are seeking balance and avoiding the “all or nothing” approach. A reduced meat range using hybrids can bridge that attitude-behaviour gap for consumers that want to address ethical and environmental concerns. Another avenue is using plant materials to improve cell-based meat, which is being done by Eat Just, a cultured meat company based in Singapore.
5. SPAR REFRESHING DESIGN & RANGE
Spar UK is introducing a new convenience store format and trialling a new range of products. The convenience operator will unveil their new store design in May that will offer a greater variety of fresh produce, meat, fish, poultry and savoury groceries. It also intends to grow their grab and go offerings such as sandwiches and impulse buys by dedicating additional space in store. The refreshed stores will review all current products to eliminate duplication and focus on core lines.
6. SAY VERSUS DO
The gap between what shoppers say they do and what they actually do is closing when it comes to sustainability issues, according to research by Streetbees for The Grocer Conference. The data shows that in 2020, 65% of Brits said they thought sustainability was important to their purchasing decisions and 9% referenced it unprompted at the point of purchase. When the same research was conducted in 2019, 75% said sustainability was important but only 4% referenced it unprompted at the point of purchase. Almost 50% of Brits claim the pandemic made them more aware of sustainability issues.
7. TACO BELL INTRODUCES BELLHOPS
Taco Bell has unveiled its development plans for the decade ahead which prioritize digital elements. The brand wants to adapt to changing customer needs with new store formats offering drive-thru lanes, tablet ordering, curbside pickup, smaller physical spaces, and a new team of Taco Bell concierge known as “bellhops.” The newly opened urban-style Cantina drive-thru is more of a social experience-driven layout with an outdoor firepit, game area and full bar for dine-in guests. Another store format will be a kiosk-only store opening in Manhattan in coming months.
8. BURGER INNOVATION
Burgers have been a popular menu item for years but 28% of consumers claim they have eaten more burgers in the past year, according to Datassential. The biggest opportunities for growth are innovative sauces, high-end meats and cheeses, interesting replacements for the traditional bun and the breakfast category. Ingredients and quality are important to consumers as 1/3 are interested in plant-based burgers and others are willing to pay more for grass-fed and upscale meats. Younger generations are looking to upgrade the classic burger with indulgent and flavourful ingredients.
9. DRIVE-THRUS PULL THROUGH
Quick service restaurants with drive-thru in the UK have seen a significant impact during the past year of restrictions. The NPD Group found that drive-thru spending accounted for 16% of all spend at QSR and coffee chains in December 2020, a sharp increase compared to pre-COVID levels. The research group expects to see more drive-thrus for various cuisines as people have grown used to the convenience. Takeaway orders have also skyrocketed, with a spend increase of 50% year on year to February 2021.
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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