For digital marketers insight into consumer behaviour and current trends are often the starting point of any campaign plan. Target audience lifestyles, online behaviours and buying habits have never been more important so getting access to current research, stats and studies is invaluable.

Google’s Think Insights give marketers the resources and tools to better understand those trends and behaviours with a number of great tools and case studies and articles.

Choose the metrics you need and build your own charts for reports or presentations. Below are the links to the key tools. 

The latest studies give you access to all the stats and information you need for your presentations
You can even create your own Infographics!

This tool gives you access to some of the best insights tools like Google Trends and YouTube Dashboard, so you can find out what people are search, watching and saying.

Get key information about mobile consumers across the world. Choose from 48 countries and build charts with data on characteristics, behaviour, age and gender.

Estimate the value of mobile for your company via calls, apps, in-store, mobile site and cross device. You can upload data from your mobile website and Adwords.
Also try Mobile Ads Showcase App

This interactive tool allows you to consider the role that of online media plays in consumer purchase decisions. With data from 39 countries and 36 different product categories you can gain insight on consumers purchase journey.

Create detailed surveys using this platform that will help you to make informed business decisions. Google then automatically summarises and analyses the responses through its online interface.

This tool helps you look at the story of a brand in pictures, topics, videos and actions, all across a handy timeline!

Explore and understand the customer journey and how the different marketing channels affect customer purchase decisions.

Compare your display campaigns against others in the ad industry. See how different ad formats and sizes compare.
You can pull up- to – date benchmarks including click-through rate and interaction rate. You can view the data as a map or data snapshot or a Trends view, by country or ad format!

We hope you find this list of Google’s Planning Tools useful for your reports and projects.