Australia's peak industry body for research, data and insights organisations The Association of Market and Social Research Organisations (AMSRO), Australia’s peak body representing organisations in the research, insights and data industry, today announced that its Privacy (Market and Social Research) Code 2021 has been registered by the Australian Information and Privacy Commissioner Angelene Falk.
In today’s data-driven world, where there is an increasing number of high-profile privacy breaches, the Privacy Code contains important guidance and explanatory material to ensure AMSRO member organisations continue to lead the field in privacy compliance - protecting both the industry and the millions of Australians who engage in market and social research. The Privacy Code registration completes an extensive public consultation and independent review process led by Professor Peter Leonard, Principal of Data Synergies and Professor of Practice (Schools of Management and Governance and IT Systems and Management) at UNSW Business School. Over the past year, Professor Leonard worked closely with AMSRO's Privacy Compliance Committee (a committee required by law) and members to ensure that the new Privacy Code is fit-for-purpose, dynamic and relevant.
AMSRO member organisations have a long and successful track record in safeguarding personal information and will continue to conduct legitimate research working under the newly registered Privacy Code, which imposes additional requirements on top of the Australian Privacy Principles to protect confidentiality, prohibit any selling of data and ensure that all personal information is collected only with clear and informed consent.
The Privacy (Market and Social Research) Code 2021 is adjudicated by the Office of the Australian Information Commissioner (OAIC) and administered by AMSRO. Only AMSRO members operate under the Privacy Code. The commencement date for the Privacy (Market and Social Research) Code 2021 (the 2021 Code), as varied, will be 22 March 2021. New and exclusive member resources will be made available on Friday 5 March 2021. |