This groundbreaking workshop is the first-ever to blend marketing and competitive intelligence (CI) with both technology and human-generated insights.
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Bridging Marketing & CI with Tech & Human Insight
MasterClass Workshop
November 13 2024 Golden, Colorado
Dear ,
This groundbreaking workshop is the first-ever to blend marketing and competitive intelligence (CI) with both technology and human-generated insights.
Why it Matters
The AI hype cycle has often overshadowed the crucial role of human analysis in driving competitive success. This workshop brings the focus back to the insights that truly impact organizations.
Key Takeaways
- Leverage Cognitive Biases: We challenge conventional thinking and demonstrate how cognitive biases can be strategically used to influence executive decision-making.
- Intuitive Judgment in Uncertain Situations: Learn how intuition complements data-driven insights in uncertain strategic contexts, where AI often falls short.
- Harness the Power of Klue: Gain hands-on experience with Klue, a leading CI platform, to search historical data and generate real-world intelligence.
Workshop Highlights
- Behavioral Economics Frameworks: Learn to apply behavioral economics to overcome management resistance and drive action.
- The Compete Challenge: Test your intuitive judgment and prediction skills using real-world competitive scenarios.
Who Should Attend
Marketers and CI professionals who are looking for a fresh, innovative approach to navigating today's competitive landscape.
Join us for this one-of-a-kind workshop that empowers marketers and CI professionals with the tools and strategies needed to excel in today's competitive market.
USE EARLY BIRD CODE "EARLYBIRD"
Master Instructors:
