FREE FOR MEMBERS
Featuring: Annette Bova, Director – Client Services & CMO Club

Annette Bova, ADMA’s Director of Client Services & CMO Club, will be outlining all of the initiatives that you can get yourself involved in with ADMA in 2014. Find out about new programs that are being launched this year and understand how they can assist in your growth as a marketing or advertising professional.

SYDNEY
Date: Tuesday, 25 February
Venue: ADMA, Level 6, 50 Carrington Street, Sydney
Time: 12:30pm-1:30pm
RSVP >>

MELBOURNE
Date: Tuesday, 4 March
Venue: Australia Post, Level 10, 111 Bourke Street, Melbourne
Time: 12:30pm-1:30pm
RSVP >>

FREE FOR MEMBERS
Wednesday, 12 February – 3:30pm-4:30pm AEST

ADMA is running a third Spotlight on Privacy webinar next week. If you haven’t yet, there’s still time to register for the webinar. Ensure you’re ready for the new privacy laws which come into effect on 12 March 2014.

The webinar will take you through the most critical areas your business needs to consider:

• Your privacy policy – are you compliant?
• Notification statements - are they up to date?
• Data Breach - do you have a response plan?
• Consent, opt-outs and preference centres - are you clear?
  Plus many more critical aspects >>

All delegates will receive a free copy of ADMA's Privacy Statement Guideline and draft Data Breach Response Plan.

Register free – ADMA Members >>
Register now for just $299 – Non-ADMA Members >>

ADMA is boosting its work in the commercial and content spheres with two highly regarded new hires this week.

Des Viranna is ADMA’s new Commercial Director and Karren Challoner-Miles has been appointed to the newly created role of Content and Knowledge Director.

“I’m delighted that Des and Karren are joining the ADMA team. Their appointments are further evidence of our determination to deliver enhanced member and industry benefits in education, events and valuable content,” concluded Ms Sangster.
Read further >>

Wednesday, 12 March – 9:00am-5:00pm

Due to an overwhelming demand, ADMA has added an additional course date in Sydney. This course is designed to provide a comprehensive overview of marketing compliance covering all subject matters and the laws that apply. This course provides everything you need to know about marketing compliance and more importantly, explains how all the laws fit together.
Find out more >>

If you cannot attend this course, it will be available online from March 2014. Register your interest now >>

ADMA CEO Jodie Sangster tells MyBusiness magazine why understanding the new privacy law is so important for business operators.
Read full article >>

Complimentary Webinar -
Thursday, February 13
Marketers today encounter an unprecedented rate and scale of change. The big challenge comes when an unlimited number of marketing options meet limited time and constrained budgets.

So how do you make sense of it all? Join forward-thinking Roger Courville from Aha! Guy at 1080 Group for a rapid-fire session that will review the latest trends in the marketing media mix and help you develop strategies for zeroing in on what’s essential for your organisation.
Find out more >>

Whether you’re looking to increase web sales, build online engagement or optimise your website for different devices, there are proven methods for growing your eCommerce capabilities.

The eCommerce & Online Retail Certificate course is a 10-module online course covering web design and development, demand generation, data integration, engagement, conversion and continuous improvement tactics. The course is available online or in class starting 19 March. Sign-up before 21 February and save $300*.
Enrol today >>

Gone are the days where you choose the customer; today it’s the customer who chooses you. So my advice is: know me, know my behaviour, be relevant and be there when I need you. Not much to it, is it? Well, yes and no. Today, we live in a world where gadgets and gizmos are integral to life. Through every digital action/interaction we make, we leave a data trail behind -- a trail that smart businesses use to gain that competitive edge.
Read full blog >>

Below is a selection of information and stories which our ADMA staff found interesting during the week:

• Understanding the new privacy laws: Not business as usual
• Facebook teams up to measure TV chatter
• 7 Next Big Things in Social Media
• Blue Star Group launch augmented reality marketing services division