Thursday 30 May

You may think your business is awesome, but do your customers? You’ll never know unless you join the conversation with your customers first.

Join Scott Stratten, authentic marketing expert and best-selling author of 'UnMarketing' and 'The Book of Business Awesome' to discover the social recipes for success that will have people raving about your business to everyone they know.
Register for the Complimentary live webinar now >>

ADMA recently had the opportunity to sit down with James Sykes, Regional Marketing Director, Beam Global, the fourth biggest producer of spirits, cordials and wines in the world.

James discusses how Beam Global Spirits & Wine has adapted to the changing audience, marketing landscape and market interest. 
View the Q&A with James Sykes >>

If you would like to hear more, register for ADMA Global Forum and attend the ‘Retention & Loyalty’ Stream on
Friday, August 9.
Register today and save $700 >>

WEB USER EXPERIENCE IN THE CONTEXT OF MOBILITY

Web users are demanding both explicitly and implicitly a better overall experience when researching and interacting online. It is no longer a case of merely having information available but rather being able to enable users to have a more personalised and facilitated experience in getting to what they specifically need. Those experiences however are also rapidly evolving due to multiple access platform options, with mobility now being the fastest growing web user access method.

FREE for Members Only
Featuring: Nicholas Demos, Head of RAMS Direct, Westpac
Chris Anderson, Director, Boomworks Pty Ltd
Date: Wednesday, 22nd May
Venue: Westpac, 60 Martin Pl, Sydney NSW 2000
Time: 12:30pm-1:30pm
RSVP today to avoid disappointment >>

THE POWER OF VIDEO IN REACHING YOUR AUDIENCE

Marketers increasingly look to non-traditional media outlets for content. Discover how video is a powerful way to generate awareness, to engage your audience and to drive sales.

In this session Charles will share insights into how you can leverage online video, including:

• Market landscape and trends
• Online video best practices
• Real-life success stories from iconic and global brands

FREE for Members Only - Sponsored by Ektron
Featuring: Charles Boulo, Regional Sales Director, ANZ Region, Brightcove
Date: Tuesday, 21st May
Venue: Australia Post, Level 10/111 Bourke Street, Melbourne 3000
Time: 12:30pm-1:30pm
RSVP today to avoid disappointment >>

In a recent Campaign Brief article, the DDB Worldwide Creative Chief Amir Kassaei wrote about the current talent shortage in the ad agency world, in which he noted that a lot of the best talent doesn’t always come from traditional advertising backgrounds.

A similar pattern can be seen in ADMA’s own comparable course – Creative School – in which a good proportion of the course’s young participants are from diverse backgrounds. In fact the winner of last year’s best student award, Charlie Grant, made a career switch from architect to agency creative.
Find out more about ADMA Creative School >>

It took a few satellite launches to coin a phrase 'it’s not rocket science' and we’ve been using it for decades to describe something that was not that hard to do.

But maybe the time has come to give the phrase a new spin, as Data Science comes into play. Neolane, the provider of conversational marketing technology, predicts companies will employ more data scientists in the next few years, as big data continues altering the approach to data analysis and business in general.
Read the blog and download Neolane's whitepaper >>

Below is a selection of information and stories which our ADMA staff found interesting during the week:

• The State of Content Marketing in Australia with Jodie Sangster, ADMA
• Microsoft's IllumiRoom Turns Your Room Into the Game
• Facebook remains top social network, Google+, YouTube battle for second
• QR Codes: Are They Dead Yet?
• THINK PRINT. KNOW PRINT. PACPRINT 2013