JCDecauxFRAME October Issue

#003, Oct '19 —

The Frame is designed to give you a monthly dose of
Out-of-Home advertising goodness that we hope you will find interesting and useful in your day-to-day role.

See below our top picks for the month of October

JCDecaux Product Update —

MOTAT Digitisation

We are thrilled to announce the launch of another new digital site, with the installation of MOTAT happening at the end of October.

The strategic placement of this site gives advertisers the opportunity to reach the huge volume of vehicular traffic travelling towards Auckland Zoo, Pt Chevalier and Westmere to the left and Grey Lynn, Ponsonby and Auckland CBD to the right.

Facebook and
Out-of-Home proves a powerful combination

Multi-channel advertising is a powerful tool for increasing audience reach. A recent study shows that combining Facebook and
Out-of-Home can help you engage younger audiences like never before.

Campaign Inspiration

The best in class —

Kylie Jenner's latest billboard campaign shows the power of programmatic

Kylie Jenner’s face - seductive, glowing and larger than life, is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift.

100% renewable electricity? Yes, please.

We’re the first
Out-of-Home media company to join RE100, a global leadership initiative for companies committed to 100% renewable electricity. Are we excited? You bet!

Celebrating Maori Week

400 digital sites, Six main centres. To celebrate Maori Week, the Out-of-Home industry came together to raise public awareness for Māori language revitalisation, learning, and use.