Issue 48 | 30 August 2017


Barack Obama's tweet responding to the shocking events in Charlottesville has become the most liked tweet of all time. Over 4.5 million people clicked the heart icon for his quote from Nelson Mandela's book, Long Walk to Freedom: "No one is born hating another person because of the color of his skin or his background or his religion..." The former president is no slouch on the Twitter front. Of the 15 most-liked tweets of all time, Mr. Obama is responsible for 10 of them, totalling around 19 million likes.
In an uncertain world, it's heartening to know the most-liked messages on Twitter are those born of positivity and hope. Why is that the case? Perhaps it's simply this – to finish the Mandela quote: " comes more naturally to the human heart than its opposite."      

Facebook   Twitter and Instagram
  • Twitter
  • Hashtags are 10 years old.
  • How to report harrassment.
  • Instagram
  • Comments layout updated.
  • Boost posts with multiple images.
  • Creative ways to use Stories ads.
Other Platforms   Emerging Platforms and Tech
  • Wifi could get 100 times faster.
  • More on Facebook's AR glasses.
Social Media Items of Interest
  • Aldi and Lidl in Twitter fight.
  • Instagram secrets of the teens.
  • Six examples why personalised social media is rarely a good idea.
  • Adidas rolls out #HereToCreate campaign
  • Obama's Charlottesville tweet becomes the most-liked in history.
  • Fake influencers are deceiving brands
  • The moon blocks the sun on Twitter.
  • How C4's GBBO trailer was made.
Don't be a stranger

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