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Get on board !
It seems the focus is on all things transport this winter – with the exciting announcements of not one, but two new routes for Albury Airport and the Visit Albury Wodonga tram turning heads across Melbourne. We encourage you to join the party and consider creating a Deal via Australian Tourism Data Warehouse (ATDW) and make the most of the Albury Wodonga buzz.
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Connecting with Canberra and Gold Coast
It's now even easier for business and leisure travellers to fly into our cities, with the recent announcement by FlyPelican of a new Canberra to Albury service operating as an exclusive trial for 6 months, commencing from the week of 28 August. There will be three weekly flights on Tuesday, Thursday, and Sunday afternoons.
In more big aviation news for our destination, Bonza have announced their newest direct flight service from Gold Coast to Albury beginning in late November, along with the addition of a third weekly service between Albury and the Sunshine Coast.
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New business alert
Giilangyaldhaanygalang Wiradjuri Storytellers is a 100% Wiradjuri women owned business providing authentic local Wiradjuri immersion tours in Albury and surrounds.
Ruth Davys is your guide and will customise a tour that is right for your visitors, from 1 hour to full day. You can try a bush tucker tasting too!
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Free training
Looking for help in creating or renewing your ATDW profile, or would like some tips on optimising it?
Visit Victoria is offering free 45 minute to 1 hour webinars, across two sessions. Webinars are open to all Victorian tourism operators.
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Level up in business events
Business Events Victoria has developed a suite of toolkits as a training resource focused on upskilling industry and operators with knowledge of the business events sector and to develop services and communications to service clients. The training resource is designed to shift thinking and actions to be more customer-centric and outwardly focused.
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#MurrayMoments
Murray Regional Tourism has unveiled a high-profile campaign to entice our traditional visitors back to The Murray. Activity includes paid media covering social media, high impact and native display digital ads, Google ads and digital audio as well as a conversion partnership with Expedia and Wotif. There are lots of ways for you to get involved – create a winter deal, consider listing on an OTA (Expedia and Wotif will be best for this campaign), use the #murraymoments hashtag and become an ambassador.
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More than just a stop
Our Melbourne tram campaign continues, with last weekend being a particularly good time to have the tram rolling through high profile sporting precincts during a massive weekend of high-profile international and AFL matches. Supporting digital activity launched on the weekend, further amplifying our message that Albury Wodonga is more than just a stop along the way.
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Win Somewhere New
Destination NSW has launched a competition to drive growth in email sign-ups for its Somewhere New newsletter. Prize packages include a seven-day holiday in the Murray. Each curated prize pack is worth around $10,000.
Get involved by sharing competition details with your audience. Competition closes 15 August.
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Business and Conference update
What we're up to
Momentum and interest from conference organisers continues to be strong with eight destination submission bid requests in the last month. So far, four have been successful, three are awaiting outcome and the one unsuccessful was due to capacity limitations.
In the past month, three events with over 89 delegates were held locally with an estimated economic impact of over $20,000. Albury Wodonga is hosting five events in August, with 798 delegates and an estimated economic impact of $900,000. The largest is the NSW Deputy Principals Association Conference commencing on 30 August for three days with 500 delegates – make sure to welcome them.
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2022 – 2023 Key Achievement Snapshot
• Destination bid submissions are up by 59% with our success rate up by 12.9% (30 bids)
• Business Event micro website unique users up by 641% (3,656) and currently ranking second for organic Google search
• LinkedIn followers up by 249% (499) and growing
• Cold calls and leads up by 349% (153)
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Visit Albury Wodonga key stats and activity
Visitor Information Centre
During July, the VIC team serviced:
• 800 Walk-in visitors to the Centre
• 156 Telephone, email and messenger enquiries
• 30 Industry service requests
The most common visitor enquiries handled by the VIC during July:
• Things to see & do in Albury Wodonga
• Local and regional maps
• Information on other locations
visitalburywodonga.com – website statistics
During July and supported by strategic marketing; visitalburywodonga.com attracted 17,723 new users.
The top viewed pages during July were:
• What’s On – 4,717 views
• Always in Season – 3,781 views
• Explore/See & Do – 2,987 views
• Event/Aurora Luna Light Journey – 2,498 views
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Calendar of events
Check out the calendar of major events, compiled and updated monthly to assist you with your forward business planning.
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© Visit Albury Wodonga. All Rights Reserved.
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