THIS MONTH ONLY: Non-members invited to join
Featuring: Annette Bova, Director – Client Services & CMO Club

Annette Bova, ADMA’s Director of Client Services & CMO Club, will be outlining all the initiatives that you can get involved in with ADMA in 2014. Find out about new programs that are being launched this year and understand how they can assist in your development as a marketing or advertising professional. For this month only, we invite non-members to attend, to gain further insight into ADMA.

SYDNEY
Date: Tuesday, 25 February
Venue: ADMA, Level 6, 50 Carrington Street, Sydney
Time: 12:30pm-1:30pm
RSVP >>

MELBOURNE
Date: Tuesday, 4 March
Venue: Australia Post, Level 10, 111 Bourke Street, Melbourne
Time: 12:30pm-1:30pm
RSVP >>

FREE FOR MEMBERS ONLY
Did you miss last week's webinar, 'Are you ready?'. It takes you through the most critical areas your business needs to consider before the new laws come into effect on 12 March.

• Your privacy policy – are you compliant?
• Notification statements - are they up to date?
• Data breach - do you have a response plan?
• Consent, opt-outs and preference centres - are you clear?
  Plus many more critical aspects...

View the recorded webinar >>

ADMA Spark offers Marketing and Advertising Certificate courses, which are industry recognised and can be completed within 10 weeks. Learn from our industry professionals and gain the practical skills you need to deliver highly effective, successful and creative marketing across multiple channels.

Enrol in a course below by February 21 and save $300 off the standard rates.

• Data-driven Marketing & Advertising Certificate
• Digital Marketing Certificate
• E-Commerce & Online Retail Certificate

Enrol today and save >>

ADMA's Kim Carter recently had the opportunity to speak to Andrew Wong, the Digital Strategy Lead at Reckitt Benckiser. Here is an overview of the challenges he has encountered in the digital space, and how Reckitt Benckiser is leveraging data and customer insights.
View the Q&A >>

If you would like to hear more, register for ADMA Data Day in Melbourne 7 April or Sydney 10 April and attend Andrew's speaking session at 12.05pm.
Hurry, Early Bird ends 7 March, save $100 >>

More than 100 people tuned in to a Google Hangout organised by Hitachi Data Systems last week to hear a panel discussion about the new privacy laws coming into effect on 12 March, and what they mean for business.

Hosted by the popular tech journalist/blogger Stilgherrian, the panellists included ADMA CEO Jodie Sangster.
Watch the video >>

Over the coming weeks, 30Below will be hosting the first in a series of events for the year. In case you're not already aware, this is the first event for 2014, 'World War D' and focuses on digital transformation and equipping yourself.

You'll get to meet some of Australia’s biggest digital influencers from leading companies including Adobe, Telstra, Clemenger BBDO and Reload Media. Our speakers will share first hand their advice for developing effective, innovative and engaging digital marketing strategies.
View event details >>

VIC, TAS & WA event details to come soon.

Share the Love: 2014 consumer study into Australian loyalty programs is the second in-depth loyalty research study commissioned by strategic marketing company Directivity and digital agency Citrus.
View the top findings >>

Sydney - 12 March | Melbourne - 14 March
This day-long masterclass looks at the biggest 5 issues in global digital marketing, and how marketing leaders are responding to these for success.

Michael Leander is an international speaker and consultant who's trained in 41 countries across every continent. Throughout the day you'll see case studies and examples from around the globe, with an emphasis on measurable and accountable campaigns.

ADMA SPECIAL OFFER: Save $350 by using the special code ADMA2014 - Valid to 28 February 2014.
Book today >>

Below is a selection of information and stories which our ADMA staff found interesting during the week:

• Five essentials for Australia's new privacy laws
• What lies ahead for digital marketing in 2014
• What’s so super about Super Bowl?
• More than half of Aussies not happy to 'Share the Love'
• Is Facebook’s ‘Paper’ app designed to get better ROI for advertisers?