PMX Agency February 2018 eNewsletter
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February 2018 eNewsletter
Featured Story
PMX Agency's Second Annual
ConnectxPerform Summit
PMX Agency’s ConnectxPerform is back for another year! Our exclusive 2018 event will once again bring together over 150 digital marketers and a roster of expert speakers, who will cover a range of this year’s most important industry challenges and opportunities; including Marketplaces, Emerging Technology, and the Evolving Media Landscape.
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Upcoming Events
eTail West
February 26 - March 1, 2018 | Palm Desert, CA
March 6, 2018 | New York, NY
Data Is Still the Buzz, & The Disappointment
From the world of marketing to the NBA, there is an overarching consensus that data is crucial when it comes to making informed decisions. However, due to the sheer volume and speed that new data forms, the challenge can sometimes overshadow the benefit. PMX Agency Co-CEO, Mike Cousineau, offers his thoughts surrounding the importance of data, and the investments that will be required by businesses if they are to embrace the “new era” of data insight.
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Why Google’s ‘Mute This Ad’ Is Part Of A Broader Trend We All Need To Be Focused On
With consumers now more in control of their digital experiences than ever before, brands are challenged to produce even more relevant, audience-first content. While Google’s recent ‘Mute This Ad’ policy may seem troubling at the surface, marketers should see it as part of a broader, critical trend of control being handed to the consumer. Our Director of Display and Paid Social, Jesse Math, offered some insight in this recent blog post.
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Why Luxury Brands Still Hire Chief Digital Officers
Digital transformation can be infinite and disruptive to companies. With the only constant in the digital space being change, even well-established brands have two choices; adapt or be left behind. Across many industries, we see digital being integrated throughout the entire organization. Luxury brands however, have opted for a more traditional approach, with the digital change being governed by one entity, the Chief Digital Officer. PMX Agency CEO, @chrisparadysz, offers his thoughts on this seemingly temporary but impactful role.
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Personalization Is a Priority for Retailers, but Can Online Vendors Deliver?
Can you compare both the “white glove”, face-to-face retail experience, with highly intelligent technology that recommends product, based on your spending patterns? PMX Agency CEO, @chrisparadysz is featured throughout the latest Adweek Digital Transformation series article, exploring the opportunity to fuse both online and offline data in order to create a unique and highly personalized experience for consumers.
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News Round Up
The Key to a Winning Amazon Ad Strategy? Go Big Everywhere Else

Instagram Gives Brands New Ways to Sell with "Collection" Ads

Old Data is Holding Back Mobile Marketing

Adobe: Consumers Feel Many Emotions While Interacting With Content 11 Hours A Day
IAB Steps Up To Educate Industry On Programmatic Advertising

How to Create Content to Support Local SEO and Rock the Rankings

How Personalization Will Evolve in 2018

What Matters in Retail in 2018 | 888-960-0177 |
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