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May 2014

Rundown

This month's topics go from Great Golf to Great Whites. In The Ryder Cup: A Golf Lesson in Corporate Sponsorship, I trace my great-great uncle Samuel Ryder from merchant to golf icon.

And in Fantastic Reds & Great Whites you'll learn how RCG turned a local news story into an idea for the Manhattan Wine Auction's 20th anniversary.

The Ryder Cup: A Golf Lesson in Corporate Sponsorship

It stands 17″ tall and 9″ in diameter. It weighs four pounds and is made of solid gold. It comes equipped with two ear-shaped handles for transport and, at first glance, you’d think it was an elegant sugar bowl or one of Liberace’s candelabras.

Who’d guess that this antique sconce had the power to turn the United States and Great Britain into adversaries?

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Fantastic Reds & Great Whites

In 2013, Manhattan Beach had more great white shark sightings than the town of Amity Island in the movie Jaws. So we couldn’t think of a better way to mark the 20th anniversary of the Manhattan Wine Auction than by inviting people to “An Evening of Delicious Food, Fantastic Reds and Great Whites.”

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Vintage Wood Floor Company

Case Study: The Vintage Wood Floor Company

The Vintage Wood Floor Company was founded in 2006 with no history, no identity and no marketing materials. RCG was asked to help them become established in the reclaimed wood flooring business.

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