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Spreading the "Green" Around: Bringing an Environmental Focus to Community Relations

Wednesday, March 19th
10:00am PT / 1:00pm ET

For decades now, sports franchises and venues have been engaging in community outreach and activation. It is only recently, however, that a focus on the environment and sustainability has emerged in these efforts. Many teams and venues now have well-developed programs around the environment in their local communities, reaching new fans, sponsors, and most importantly, making a positive impact.

On this webinar, we’ll hear from a league, team, and venue on how their greening efforts are extending to their respective communities—NHL Green and its league-wide efforts; the Philadelphia Phillies’ “Red Goes Green” Day and ongoing community platform; and BBVA Compass Stadium’s broader efforts with the support of AEG.


AGENDA

1. Green Sports Alliance: Welcoming Remarks and Presenter Introductions

2. Omar Mitchell - Director of Sustainability & Paul LaCaruba - Coordinator, Public Affairs, NHL: League-wide activations around Earth Day, Earth Hour, Legacy Projects and more.

3. Mary Ann Moyer - Manager, Marketing Initiatives, Philadelphia Phillies: “Red Goes Green Day” at Citizens Bank Park, and other ongoing initiatives.

4. Gina Rotolo - Marketing, PR and Booking, BBVA Compass Stadium: Environmental activations at the home of the Houston Dynamo, Houston Dash, and Texas Southern University football.

5. Discussion/Q&A

Questions? Please email Membership Director David Muller: david@greensportsalliance.org

We encourage you to share this webinar invite with your colleagues in other departments or organizations.

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Webinar Follow-Up: Sponsoring Green Sports: Seattle Mariners’ Sustainable Saturdays

We hope you were able to attend our webinar last week, Sponsoring Green Sports: Seattle Mariners’ Sustainable Saturdays. Alliance members, please contact us for access to the recording of this webinar.

As always, we'd like to hear more about your successes, challenges and questions around “green” sponsor activations at your organization, and any novel programs you’ve pursued. Please share them with us! We're happy to share your successes with our members and through our various communication channels.

The Alliance thanks Maureen Atkins and Rebecca Hale of the Mariners, Sean Stewart of ARAMARK @ Safeco Field, and Chris Bradlee of BASF Biodegradable Plastics for their excellent presentations. Please follow the links below for more information.

Seattle Mariners Sustainability

ARAMARK Stadium and Arena Facilities Services

BASF Sustainable Saturdays at Safeco Field


REGISTER TODAY: July 21-23, 2014
Green Sports Alliance Summit | Santa Clara, CA
www.greensportssummit.org