From the team at JCDecaux we hope you had a very happy New Year and want to wish you a big welcome back.
We are excited with what is to come in 2020, and hope The Frame continues to provide your monthly dose of Out-of-Home advertising goodness.
See below our top picks for the month of January.
JCDecaux Product Update —
Enjoy more flexibility than ever with individual digital sites
To start the year with a bang, JCDecaux’s digital network, which previously contained 10 high-impact digital sites across Auckland, Hamilton, Mt Maunganui, Wellington, Christchurch and Dunedin, will now be offered as individual sites.
Neuroscience study shows digital outdoor sites boost ‘memory encoding’
Out-of-Home advertising has the power to capture our attention and make us think, feel and engage with brands, but what exactly is its role in driving purchase behaviour? Recent neuroscientific research conducted in the UK may have the answer.
Campaign Optimisation —Global celebrations allow for brands to be contextually relevant
Creating contextually relevant campaigns brings advertisers a deeper engagement with their audience, increasing awareness, recall and perception. Christmas is of course the perfect time for brands to deliver campaigns that are creatively centered around the most festive time of the year. Please Click Here to view our top JCDecaux Global picks from last year's Christmas period.
Best Locally —Auckland Airport campaign
for Fisher Funds
Managed-funds investment company, Fisher Funds, and agency, Krunch, partnered with JCDecaux to launch a successful brand awareness campaign strongly focused on Auckland Airport – a national hub with a high value, socially and environmentally aware audience.
Best Globally —“Show Us Your Mo” facial scanner
JCDecaux Australia partnered with Movember to launch the moustache facial recognition dispenser panel, which used special facial recognition technology to identify if a person had a moustache and then offered them a facial scan - with a twist.
2019 wrap-up:
JCDecaux NZ adds 10 new digital sites!
Our ongoing strategy to digitise our most impactful advertising sites moved rapidly ahead in 2019, with 10 key sites added to our digital portfolio.
With the recent bushfire devastation in Australia, we want to extend our heartfelt thanks to the incredible men and women continuing to fight these fires and all the volunteers at evacuation and wildlife rescue centres. Our thoughts are continually with those affected by this crisis, and as a company, JCDecaux will continue to support the ongoing relief efforts across Australia.
We continue to look forward to any feedback you may have to ensure content is always relevant and engaging. Many thanks,
Gary Rosewarne
Sales Director - JCDecaux New Zealand
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