No images? Click here #022, September 2021 —Welcome to our September edition of The Frame. Who can believe that it's October tomorrow? The end of the year is rapidly approaching and we’re looking forward to summer, with lockdowns almost behind us and high national vaccination rates. As we start to plan for 2022, we thank you for the feedback given to us in our recent JCDecaux CONSULT survey. It is great to see the industry valuing the quality of our touchpoints and strategic approach to delivering Out-of-Home solutions. We will strive to be responsive and offer proactive ideas to help you deliver the best service to your clients. We’re in a great position to
evolve our service offering – with eight new team members in the last three months, we’re a fresh and energized team that has big ambitions for Q4 2021 and beyond. We hope to see you back in the Auckland CBD soon – it feels like the end is in sight. Remember, recovery traffic and Out-of-Home audiences can be viewed here. Regards, Gary Rosewarne Product update —Two new high-quality Digital Large Format sites acquired in ChristchurchWe're excited to announce that we have acquired not one, but TWO new Digital Large Format panels in Christchurch. These impressive sites are located on Main South Road, a busy arterial connecting Hornby and south-west Christchurch with Riccarton and Christchurch CBD, capturing a huge volume of inbound and outbound commuters each day. Delivering unobstructed exposure, long distance viewing and high dwell times during peak commuter periods, these two touchpoints are the perfect platform to drive broadcast awareness among a range of valuable audience segments. These new additions demonstrate our strategy of delivering the highest-quality portfolio and digitising New Zealand's most impactful Large Format sites. Building brands —Neuroscience research study proves that just one glance is all it takes to encode messaging into long-term memory The Outdoor Media Association of Australia (OMA) has launched the results of its ground-breaking neuroscience study. Analysing results from 2,000 participants and over 1 million data points, the findings highlight the neuro impact and influence of different Out-of-Home formats – both in terms of size and digital vs static. Findings show that: 1. Advertising seen on Out-of-Home can be as impactful as a 2. Advertising seen on digital Out-of-Home screens delivers +63% more impact than static sites. 3. Just one glance at Out-of-Home advertising is sufficient for brand messages to elicit an emotional response that encodes into long-term memory. Last week we received the first data from our own neuroscience research into the relationship between Out-of-Home and digital advertising. We will share more information on when we will be releasing the results soon. Source: OMA Summer trends —Air travel high on the agenda for Kiwis this summerOur nation of 5 million are restless for no-restriction inter-regional travel this summer. A recent JCDecaux IRIS survey, conducted during lockdown, shows that New Zealanders are eager to take a holiday as soon as restrictions end. 48% of Kiwis indicate they intend to travel by plane between 1 Nov 2021 and 31 Mar 2022. 28% plan to travel to Queenstown between Source: JCDecaux IRIS, September 2021Team restructure —Welcome to the JCDecaux sales team Paige, Kishan, Max and Stephanie!We are delighted to announce the appointment of Paige Ngata, Kishan Patel, Max Charnin and Stephanie Tucker to senior sales positions within the JCDecaux team. Bringing with them a wealth of experience from advertising, sales and media agency backgrounds, we are thrilled to have them on board, helping us continue to deliver outstanding results for our client partners. Below are some personal insights about them and what they love to do. Paige NgataJoins as Direct Account Director. Paige is originally from Plymouth in Taranaki and hobbies include: "trying new restaurants and going fishing." Kishan PatelJoins as Agency Account Director. Kishan's favourite things to do include: Max CharninJoins as Group Sales Manager. Max is originally from Queenstown and interests include: Stephanie TuckerJoins as Agency Account Director. Stephanie's favourite things to do include: Hopefully it won't be too long until we can welcome Paige, Kishan, Max and Stephanie in person! We also welcome Adam McGregor to support our street furniture bidsGrowth specialist and experienced Out-of-Home senior executive Adam McGregor joins JCDecaux to support our bid for the upcoming local government street furniture tenders. This key appointment demonstrates our ambitious plans across some of the biggest advertising contracts in the country, and we are excited to have him on board! Campaign inspiration Balenciaga and Fortnite launch partnership with a showstopping
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