Issue 35 | 15 February 2017

 

The Super Bowl is something that passes many of us by in the UK, but in the States, it's kind of a big deal. An estimated 111.3 million viewers sat down to watch the game and consumed an average of 6000 calories over the course of the day (that around 16 million people rang in sick the following day, should come as no great surprise). A 30-second TV advertising spot cost a cool $5m. It's no wonder that brands brought out the big guns in terms of budget and star quality to flog their gear. Which ones did the business? Touchdown with the latest issue of Sociable Folktales and find out. 

 
 
Facebook   Twitter and Instagram
 
 
Other Platforms   Emerging Platforms and Tech
  • GoPro's drone back on sale.
  • A smartwatch that detects emotions.
  • Portal on the HoloLens.
  • Amazon's Go stores may only need six employees.
 
 
Social Media Items of Interest
  • The best Super Bowl ads in one place. More here.
  • The first ever live Super Bowl ad by Snickers.
  • Heinz forgets pricey Super Bowl ad in favour of 'Smunday' holiday campaign.
  • Brands that ran Super Bowl ads on Snapchat.
  • Some interesting Trump Twitter facts.
  • A half-onion in a bag takes on Trump.
  • Snickers turns its YouTube pre-roll ads into video games.
 
 
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