No images? Click here #007, Mar '20 —Welcome to the March edition of The Frame. As a leading Out-of-Home advertising business built around reaching audiences when they are out-and-about commuting, socialising and spending, a Stage 4 lockdown is very unfamiliar territory for us, as I’m sure it is for you as well. COVID-19 is impacting our lives in unprecedented ways, however, as we enter this time of uncertainty I want to provide reassurance that JCDecaux New Zealand is committed to doing everything we can to help you, our valued clients, work through this challenging period. All of our teams are working from home and have full access to all systems to ensure any changes can be executed quickly and efficiently when requested. Where possible we will move media bookings to a future period and will continue to offer flexibility until the lockdowns are lifted and we, as a nation, start to return to a level of normality. We understand that this is a challenging time, not only for us in Out-of-Home, but for the wider media industry, so if there is anything we can do to assist, please reach out. We continue to strive to deliver the high level of service and support you have come to expect from JCDecaux, whether it’s providing campaign solutions, research and insights, or simply being available for a chat. We appreciate you as clients, and wish you and your wider families and friends the best of health during this time. Regards, Mike Watkins Research Update — JCDecaux proves its brand building strengths in landmark research studyNew research shows that including JCDecaux Out-of-Home in a campaign drives a positive uplift on brand sentiment metrics, including trust, interest, preference and consideration. Building Brands — OMA’s ‘Look Up’ campaign sees strong results, proving that Out-of-Home advertising drives audience engagement, action and brand recallThe Outdoor Media Association (Australia) has released the results of its industry wide “Look Up” campaign, reinforcing what we know to be Out-of-Home’s strengths: “Its effectiveness in brand building and behavioural change, as well as its ability to drive people to seek more information online,” OMA CEO, Charmaine Moldrich, said. The purpose of the OMA campaign was to encourage people to look up and was based on findings from world-renowned neural and systems complexity specialist Dr Fiona Kerr, whose research found that the simple act of looking-up can have life-changing benefits by encouraging connection with the world around us and each other. Results from the January campaign, which ran for four weeks, showed that 33% of people recalled the campaign and of those people, 50% said they were making the effort to look up more, and 30% said they spoke about the campaign to a friend or family member. Results gathered from the second phase of the campaign, which ran for eight weeks in July, were even more impressive with 45% of people recalling the campaign, 67% saying they were making an effort to Look Up more and 48% talking to a friend or family member about the campaign. The campaign was a success with 2,251 downloads of ‘The Art & Science of Looking Up’, approx. 1,000 visits per day to the lookup.org.au website, and a 10x increase in paid and organic search for ‘Look Up’. Campaign Inspiration |