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Inside Outdoor News, views and opinions from the Australian Out of Home industry
September 2018

The beer and barbie

The beer and barbie
News Round Up
Out There - Local
Out There - International
International Profile

We are all doing our bit to make the world a better place by tapping into a well-known fact: that we pass down more than our looks to our children.

Our new joint industry campaign, in partnership with DrinkWise, brings this message to life by encouraging adult Australians to think about how they consume alcohol, especially in front of their children. We will be working with DrinkWise over the next three years to bring this message to life.

Whether it’s a beer at a family barbie or a pina colada by the pool on holiday, alcohol is an accepted part of our lifestyle. While the beer and the barbie are a sacred cultural cow, it is heartening to know that we are, for the most part, responsible drinkers. A 10-year research study from DrinkWise shows that Australians are drinking more responsibly, more moderately, and the rates of excessive drinking, and underage drinking, are decreasing. While these positive outcomes are an indication of a more mature Australian drinking culture, we could do better.

Particularly as excessive drinking can, over time, increase the risk of everything from liver disease to high blood pressure, injury, and memory and mental health problems.

‘Children can inherit more than your looks’ is our first campaign to raise awareness about how parents and peers can role model responsible drinking behaviour around children.

As the number one ‘always on’ broadcaster in Australia, reaching 93% of the population, we are committed to using our channel’s superpowers to influence behavioural change. In 2017 we donated over $36 million in advertising space to charities, the arts, environmental causes, and health and safety messages.

The DrinkWise campaign is valued at over $1.6 million and will be displayed on 1300 signs around Australia, reaching over 10.8 million people across two weeks. We thank OMA members, Adshel, APN Outdoor, Bishopp, JCDecaux, oOh!media, QMS Media, and TorchMedia for donating their inventory to this valuable campaign. 

As you head towards the footy grand finals this weekend and the warmer weather to come, we ask you to do your bit when spending time with the young people in your life to encourage them to inherit your responsible drinking behaviour.


Market Share Growth – CEASA Summary
In this month’s Anatomy of OOH we look at the industry’s market share growth in comparison to other advertising channels. To see the proof, download the slide series.

News Round Up


APN Outdoor reveals insights into how Australians spend in summer


Big, bold and colourful creative wins the OMA Creative Collection


OMA members donate approximately $1.6M to urge parents to DrinkWise 


Adshel research shows the commute is valuable time to prime, engage and influence


City of Sydney begins review process for Outdoor media tender


Paradise Outdoor Advertising lights up the heart of Rockhampton


Out There – Local

Koala Mattresses takes swipe at IKEA with cheeky OOH campaign

Connoisseur tickle commuter taste buds

Mini uses DOOH to deliver time and location specific messaging on QMS sites

APN Outdoor brings JOY To Sydney Airport

Out There – International

Billboard grows and donates living crops to St. Louis Foodbank

Audi London turns OOH into public art

Giant Times Square billboard used to appeal for a kidney donor 

UK launches an installation of trackable water refill stations

International Profile


Population: 2.6 million (2017)

  • OOH advertising expenditure (2017): AUD$105.4 million
  • Percent of Qatar’s total media spend on OOH advertising: 18.0%
  • Fun fact: Weekends in Qatar fall on Friday and Saturday. 

Life in Qatar


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