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Caught in the modern corporate world’s clash between consumer demands and personal intrinsic values, short-term results and excellence, personal responsibility and trust, Ilona Buddingh’-Maas returns to her social entrepreneurial home. Still active in the field of her corporate background, she now grows her own entrepreneurship in her new found home in the Impact Hub. Almost like an intrapreneur in her former field, but as a protagonist and with a clear solution in hand to create basis for sustainability policies within the organisation.
"..on how you should keep what you love and try to make it sustainable."
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Impact Hub Amsterdam is profiling extraordinary meetings between entrepreneurs and intrapreneurs.
It’s not easy to grow collaboration between large organisations and individual entrepreneurs - how can we experiment and learn together? We are curious about members who dare to look beyond the horizon and seek to cooperate in sharing resources, knowledge and insights towards positive impact. This series shows the cooperation between these unlikely allies.
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Jop Blom founded a most surprising poverty fighting item. His goal reaches over a nine digit sales number. With the purpose to positively affect hundreds it shines light on the lack of decent work and proper work conditions for African women. While some might accuse him to apply celebrities to promote his scaling social enterprise, a sense of admiration is acceptable. His mission? I want to make the world a better place. To fight poverty with trade and profit, this rides along with linking business to development.
"An elemental character I see resonated in the Impact Hub Amsterdam and the BENISI program."
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