No Images? Click here Research shows community alert but not alarmedNew Ad Standards’ research into the level of community concern about what makes social media and online content ‘clearly distinguishable as advertising’ shows strong agreement that online ads should clearly be identified as ads. The level of community concern about this, however, is low. The findings from Colmar Brunton also show a high level of daily online and social media usage with people spending on average 3.2 hours daily online, with 1.8 hours of that on social media. The full report including guidance for advertisers is on the Ad Standards website. Is it news or is it advertising?The Ad Standards Community Panel upheld complaints about a health insurance ad on television for not being clearly distinguishable as an advertisement. The ad appeared as a news segment and despite the branding, the Community Panel determined it was not clearly distinguishable to a broad audience of news viewers. All Ad Standards Community Panel determinations are published online at adstandards.com.au Watching trains go byComplaints about a vehicle advertisement which depicted a father and son getting out of the car to watch a passing train were dismissed by the Community Panel. The Panel determined that the man had legally parked on the side of the road and was in control of his vehicle. Is my ad okay?Ad Standards provides fast and confidential copy advice for all advertisers - from small business to creative agencies. The advisory service helps advertisers avoid possible breaches of the advertising codes by providing advice on creative development before broadcast or publication. Find out more online. |