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'LOVE NSW FROM HOME' COMMERCIAL LAUNCHES
TO INSPIRE FUTURE TRAVELLERS
Tonight Destination NSW will kick off the next phase of the Now’s The Time To Love NSW tourism recovery campaign, 'Love NSW From Home', with a program of activity including a new TV commercial and social media videos that showcase the diversity and beauty of the state.
The state’s breathtaking landscapes and visitor experiences play a starring role in the commercial which invites people to dream about the wide open space, fun and adventures they'll be able to enjoy when travel restrictions are lifted.
Produced in-house by Destination NSW, the commercial will debut during Tourism Australia's special edition of The Project, ‘The Love Australia Project’, which airs tonight on Channel 10 at 7.30pm. Enjoy a teaser of the ‘Now’s The Time To Love NSW From Home’ commercial now.
In addition to the TV buy on Network Ten, this phase of Now's The Time To Love NSW will be supported by a comprehensive social media program.
The commercial and videos will link to a refreshed Now’s The Time To Love NSW campaign page on VisitNSW.com that features the latest virtual NSW experiences that travellers can enjoy from home right now.
This includes a new #LoveNSW virtual experience map – an interactive tool for people to explore NSW online by field of interest: food and wine, nature and adventure, wellness and spas, and art and culture.
Moving forward, the Now’s The Time To Love NSW campaign page, including the #LoveNSW map, will be regularly updated with suitable virtual products, experiences and attractions as they are provided to getconnected@dnsw.com.au, and will evolve to include more destinations and businesses as travel restrictions are relaxed.
Although short breaks and regional travel are not yet permitted in NSW, Destination NSW is committed to ensuring the state is front of mind for domestic visitors who are itching to get out and explore when it is safe to do so.
Seven News Sydney aired a story about the 'Love NSW From Home' initiative last night - see the story, including comments from NSW Minister for Tourism Stuart Ayres, on 7News Sydney twitter.
The ‘Love NSW From Home’ TV commercial includes the following experiences:
- Sailing on Sydney Harbour with East Sail
- Scenic country views from Sierra Escapes, Mudgee
- Skiing and snowboarding at Blue Cow ski resort in Perisher, NSW Snowy Mountains
- Aboriginal cultural tour on quad bikes with Sand Dune Adventures, Port Stephens.
- Hot air balloon over the Clarence Valley during the Grafton Jacaranda Festival, NSW North Coast
- Wine tasting at Audrey Wilkinson in the Hunter Valley
- Surfing at Glasshouse Rocks, Narooma on the NSW South Coast
- Indigenous tourism experience in Wilcannia, east of Broken Hill in Outback NSW
- Camping on the Hawkesbury River
- Hiking through the scenic walk Woomargama National Park on the Murray River
NSW TAKES CENTRE STAGE IN TOURISM AUSTRALIA’S
‘LIVE FROM AUS’ VIRTUAL WEEKEND
New South Wales’ stunning landscapes, unique experiences and talented locals play a starring role in Tourism Australia’s ‘Live from Aus’ broadcast and live stream activation this weekend, bringing the icons of NSW food and wine, nature and wildlife, and arts and culture to audiences across Australia and the world.
Sydney and NSW locals and destinations will be the focus of 11 segments over the two day schedule. These will be live streamed from NSW’s most iconic and exclusive tourism attractions on Tourism Australia’s social media channels every hour, on the hour, to inspire the potential audience of more than 13 million to dream about their next NSW adventure.
“NSW is really in the spotlight this weekend with so many famous NSW faces and iconic destinations featured in Tourism Australia’s ‘Live from Aus’. It’s an irresistible offering for housebound travellers who are looking for inspiration to fuel their holiday dreaming and motivate them to start planning their next trip,” said Destination NSW CEO Steve Cox.
Viewers will be able to experience all of the top tourist draw cards from Bondi Beach to Sydney Opera House, the Blue Mountains and Byron Bay online, as they virtually ‘meet’ NSW legends in food and wine, arts and culture, Aboriginal tourism, nature and wildlife.
The 'Live from Aus' action starts tonight with a special edition of Network Ten's The Project - 'The Love Australia Project'. Tune in from 7.30pm to see travel highlights from across NSW and the country.
The program of NSW identities and experiences featured in the ‘Live From Aus’ Virtual Weekend includes:
Saturday 16 May 2020
- 7am (AEST): Welcome to Country with Clarence Slockee
- 8am (AEST): Train like Chris Hemsworth with Luke Zocchi & Dan Churchill from Centr
- 9 am (AEST): Bondi Brekkie Bowls with Guy Turland
- 10am (AEST) Kids Club: Sing and Dance with The Wiggles
- 7pm (AEST): Mate Night Dinner Party with Matt Moran
- 8pm (AEST): Pub Trivia Night
Sunday 17 May 2020
- 6am (AEST): Sunrise Yoga with Elements of Byron Bay
- 8 am (AEST): Take part in an Aussie wildlife Q&A with Zookeeper Chad Staples
- 10 am (AEST): The Great Aussie Brunch with Three Blue Ducks
- 1pm (AEST): Sunday BBQ Lunch with Hayden Quinn
- 8pm (AEST): Night at the Sydney Opera House
VisitNSW Instagram and Facebook channels will share the NSW highlights across the weekend and an ongoing program of videos promoting NSW destinations and tourism operators will follow.
NSW EASES SOME RESTRICTIONS TODAY
From today, the following is allowed in NSW:
- public gatherings of up to 10 people
- food and drink premises can open, but only to seat a maximum of 10 customers at any one time – this includes cafes and restaurants, a restaurant within a registered club or pub, or a cellar door that serves food
- up to 5 visitors may visit another household at any one time
- weddings can have up to 10 guests plus the people conducting or assisting in the conduct of the service, a photographer, a videographer, and the couple
- indoor funerals and memorial services can have up to 20 mourners and outdoor funerals up to 30 mourners
- religious gatherings and places of worship can have up to 10 worshippers
- outdoor playground and exercise equipment can be used with caution
- outdoor pools can open with restrictions.
For businesses that can open, each business owner can make decisions about what makes the most sense for their situation.
People may not travel to regional NSW for holiday purposes. Travel and transport limitations remain in place.
A full list of current restrictions are available at NSW.gov.au
BRINGING NSW TO YOU
Sydney and regional NSW operators are continuing to make the most of people’s strong desire for positive content by feeding those at home with an abundance of new digital experiences. From virtual cultural tours to virtual tasting parties, NSW businesses are helping keep our state at the forefront of minds. Below are some of the many new initiatives waiting to be explored:
Tweed Regional Museum: Discover history from home with a virtual tour of the Tweed Regional Museum, a digital view of its current exhibitions through a sequence of still images, text and narration. The virtual tour gives users a taste of the rich displays available to enjoy when the Museum opens again. The Museum tour is part of Tweed Shire Council's ‘Together Tweed’ campaign and is designed to share the Tweed’s fascinating history during the COVID-19 shutdown.
Swinging Bridge Orange: Famous for its cool-climate wines, Swinging Bridge in Orange has introduced virtual tasting parties – an opportunity to gather wine-loving friends and talk with Owner and Winemaker, Tom Ward. Tasting packs can now be purchased online and include 3x bottles of wine selected by you, 45min tasting experience with Tom Ward via Zoom, tasting notes on each wine and 1x complementary tasting experience to be used at the Cellar Door when it reopens. Enter code TASTENOW at checkout for free shipping.
Sydney Opera House 360: Tour the Sydney Opera House in a 360° experience. This online initiative captures one of the world’s busiest performing arts centres between the acts — waking up, in rehearsal and at rest — featuring the outstanding young Australian soprano Nicole Car, cellist and the Sydney Symphony Orchestra’s Director of Artistic Planning, Benjamin Schwartz and the Sydney Symphony Orchestra itself under the baton of David Robertson, Chief Conductor and Artistic Director.
Destination NSW features innovative businesses and attractions like these in each edition of Insights with the aim of inspiring other tourism operators to develop new and different ways to promote their products and experiences to audiences worldwide.
If your business has a virtual tour or online experience you’d like to share with the thousands of Insights readers please email product@dnsw.com.au.
Alternatively, if you know of other experiences not promoted here, please join the movement and share them on social media using the hashtag #LoveNSW.
