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November 27, 2015

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Yesterday's newsletter went out with broken links due to an error with our campaign server that was not apparent prior to sending.

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Fernie Due for Hotel Tax Renewal

Since 2007 Fernie accommodators have been legislated to collect a 2% MRDT (aka AHRT) Hotel Tax from all visitors staying overnight in Fernie. Since then over $2.5 million has been collected of which the majorlty has been provided to Tourism Fernie for the purposes of marketing Fernie as a travel destination.

The MRDT must be renewed every five years. The current five year agreement expires January 31, 2017. Tourism Fernie has initiated the renewal process which includes communicating with all accommodators to vote on the renewal and whether they support increasing the 2% MRDT to 3%.

Read more...

Fernie Ambassador Program

EXPLORE . EXPAND . EXCITE

The Fernie Ambassador Program is an educational opportunity for all, building on the spirit of community and co-operation.

The purpose of the ambassador program is to empower all new and existing staff and residents to assist visitors in having the best experience possible in Fernie by providing customer service skills training plus information on activities, resources, services, facilities, legends and stories that can be shared in everyday interactions.

The Fernie Ambassador Program is a joint initiative of the Fernie Chamber of Commerce, RMI, College of the Rockies, Tourism Fernie and the City of Fernie with support from Community Tourism partners.

Upcoming dates: Nov 27, 30, 9, 15, 18. Includes Light Lunch. Registration required, call 250 423 4691.

Read more...

Help promote these 2 great Fernie contests!

Sledding at Harvey Pass. Photo: N. Matei

Tourism Fernie's annual winter contests are now online - promote through your social media and help keep the focus on Fernie ahead of the upcoming winter!

Thanks to all members who supported these contests with donations and gift certificates. Your support is essential and much appreciated. If you would like to partner on a future contest or have Tourism Fernie host your contest on our website and social media, please contact the office:

info@tourismfernie.com | 250 423 2037
 

Fernie Winter Vacation Contest - enter by Dec 13th

Fernie Sledder's Vacation Contest - enter by Nov 29th

NB: Contests are open to non-Fernie residents.

The Value of Tourism


The tourism industry plays a significant role in Fernie and the provincial economy in terms of revenue earned by tourism businesses, value added to the economy by tourism activities, and creation of employment opportunities.

Did You Know in BC:

  • In 2012, tourism in BC generated $13.5 billion in revenues.
  • There were 17.9 million overnight visitors (59% BC, 18% Other Canada, 16% USA, 7% International)
  • 1 in 15 workers are in tourism. 132,000 people are directly employeed in tourism.
  • Tourism is the 3rd largest employer in BC after Construction and Finance.
  • There are over 19,000 tourism businesses and 75% of them are small businesses with under 20 employees.

For Fernie we are currently working to establish some of these metrics in partnership with local tourism businesses, the Chamber of Commerce, Destination BC and The City of Fernie. 

Initial metrics for Fernie are:

  • $15 million in annual accommodation revenues.
  • Over 250,000 in annual visitor volume.
  • Approximately $100 million in annual tourism spending (all outside dollars coming into Fernie).

As Tourism Fernie continues to gather data about tourism in Fernie, more will be shared with all stakeholders. Read more about the Value of Tourism in BC.

Fernie in recent media


Following a Destination BC-led Powder Highway fam tour last winter, Fernie is currently featured in the current Dreamscapes Fall/Winter issue inserted into last month's Globe & Mail.

'The Fernie Factor' is a cover story in the Fall/Winter Get Out There Magazine, distributed across Eastern Canada. 

Fernie is featured in the new Mountain Life Resort Guide and the Mountain Life Ontario Edition

Consumer Shows & Travel


Here at Tourism Fernie we are in the midst of our busy marketing season.  Staff & Representatives have attended the following events recently:

In early 2016 we will be attending:

If you have any questions about our Show schedule or would like to talk about partnering on future booth space, please contact Jikke or Rebecca at the office on 250 423 2037 or by email at jikke@tourismfernie.com or rebecca@tourismfernie.com.

Welcome New Members

Lilac Media

Located in the Ingram Building above Boardstiff, Lilac Media is a digital, design and print solution store.

Products include card, poster and stationery design & print services, graphic design, social media support & implementation and wide format blueprints.

Soar Cycle Studio

Located in the Castle on First downstairs from the Castle Movement.

Soar to new cycling heights with the Soar Cycle Studio! An inclusive space where everyone is welcome. Join a single class or purchase a punch card or monthly membership. Your first ride is free!

The Official E-Newsletter for Tourism Fernie Members & Stakeholders. Tourism Fernie’s purpose is to market Fernie as a year round destination. Become a member today! Visit us at www.TourismFernie.com/stakeholders.

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All contents ©2011 Tourism Fernie. All rights reserved.
Tourism Fernie: Box 1928, Fernie, BC, V0B 1M0 info@tourismfernie.com