Bulletin November 2018  #104

How the advertising codes benefit business

The November webinar presented in partnership with the NSW Business Chamber is now available for all advertisers to view online.  Find out more about the advertising codes in Australia and why it matters to business.

Advertising determined to be in context

An ad for an outdoor store that referenced people being ‘guns’ has raised community concern about firearms and violence. However, the Ad Standards Community Panel determined that the word was clearly used in context to people being high achievers and dismissed the complaints.

See the Ad Standards website for all reports on cases adjudicated by the Ad Standards Community Panel.

Is my ad okay?

Ad Standards provides fast and confidential copy advice for all advertisers - from small business to creative agencies. Perfect for any upcoming 2019 campaigns!

The advisory service helps advertisers avoid possible breaches of the advertising codes by providing advice on creative development before broadcast or publication. Find out more online.

New guidance on body image

The Australian Association of National Advertisers (AANA) has updated the Code of Ethics Practice Note to assist advertisers in better understanding how the Code applies to the portrayal of body image in advertising.

This will be considered by the Ad Standards Community Panel in making determinations around advertising that may depict material contrary to prevailing community standards on health and safety.  

AANA Food and Beverage Code

The AANA has announced an additional requirement will be added to the Food and Beverage Advertising Code requiring that all food and beverage advertising must comply with the Australian Food and Grocery Council’s (AFGC’s) marketing to children initiatives. This change will come into effect on 1 June 2019.