Hi everyone!
This Friday, the 29th of January, it will be exactly one year since I sent out the first issue of The Modern Desk. I'm proud – and a bit surprised – to say that I kept at it fairly persistently, sending out an issue 49 out of 52 weeks of the year.
I started this newsletter because I like sharing things with an audience. Pressing that 'send' button still gives me a buzz every single time. (Ok, it might also be the large quantities of coffee I consume while doing so.) This may sound trivial, but being able to launch/ship a small thing every week provides an important sense of accomplishment when working on slowly progressing projects like a print magazine.
The Modern Desk is also an experiment. The goal has always been to grow – through genuine means – a readership that has the potential of becoming a small income source. I therefore started trialling sponsorship slots in issue 38 to which the response has been quite positive. I've got a couple of bookings for February and March, but I won't push the sponsorship thing too much for now and instead focus on growing the audience. (You can, however, book a slot for just $150 here any time.)
Some numbers: the first issue went out to 460 subscribers, this one (issue 50) went to 7252. This means that the audience is growing by around 20 people per day. The open and click-through rates are way above the average for regular emails at around 70% and 45% respectively. On average, each issue generates between 5000 and 6000 clicks to the sites I serve which is pretty decent for a relatively small subscriber base.
As with Offscreen, I'm happy to serve a small but active and appreciative community rather than some impressive, exaggerated audience number of which hardly anyone ends up opening the email. On that note, a big THANK YOU for the suggestions, feedback, and kind words so many of you keep sending in. I read and try to respond to every single one.
Breaking with the usual line-up, in this issue I selected my favourite 16 items from the last 50 issues. (see below)
I hope that this newsletter continues to provide value (or at least some inspiration) to make your job more enjoyable. If you get something out of it, please consider inviting your friends to join us.
Here's to the next fifty...
— Kai
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