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Case Study - Four Square

Four Square knew that the great kiwi pastime in the summer was to head to the beaches and relax at the bach.  They wanted to create a national awareness of their Deck out your Deck campaign, to drive foot fall in a typically busy time for Four Square.

Guy Taylor, Media Planner/Buyer, FCB said "The Four Square Summer Promotion was the most successful and most entered promotion for Four Square".

Read the case study

   Kiwis triumph at INMA media awards

Four Asia Pacific publishers were among the seven which took two or more first-place awards at the recent INMA awards.

Enjoying an especially good night were Fairfax Media New Zealand with three golds.  News Corp Australia, the Mumbai Mirror (part of India's Bennett, Coleman & Co giant) and Singapore Press Holdings' the Straits Times were also victorious with two gold awards each.

Fairfax Media New Zealand, which won gold for best use of consumer research for its 'Communities Refresh' project; and for best new corporate innovation initiative for 'News Rewired -- Writing Our Next Chapter'; with Wellington-based Fairfax unit Waikato Times/ taking the prize for best video category for 'All In'.

NZME's New Zealand Herald also won gold for the best idea to grow advertising sales or retain advertising clients for 'NZME Advertising Challenge 2015'.

View the excitement from the night here

Winners at the Canon Media Awards

A regional newspaper was the surprise champion announced at the Canon Media Awards in Wellington last week.

The Waikato Times and its weekend edition were named Canon Newspaper of the Year, heading off larger metropolitan daily and weekend newspapers. Waikato Times also won Weekly Newspaper of the Year.

See the full list of winners here and click through to Facebook to view photos from the night 


Save the date - Life Beyond the Big Smoke

Our next event series takes a deep dive into regional NZ, uncovering the lifestyle, buying and media habits of kiwis living beyond the city limits.  Follow the links below to save the date in your calendar.

Auckland event - Tuesday 28th June
Wellington event - Wednesday 29th June
Christchurch event - Thursday 30th June
Dunedin - TBC


   Ad of the month Jackpots to $1,000

There's never been a better time to enter your creative genius into Ad of the Month.  The prize pool has jackpotted to a massive $1,000.  Entry is easy so enter your digital or print ads here to be in to win!

Ad of the Month accepts entry from newspaper digital ads, as well as newspaper print ads.   News Works’ Ad of the Month is open to any ad that has appeared on a New Zealand newspaper website or app, or in any print edition.