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Helping a Cause Put Its Best Foot Forward
The United Way of the National Capital Area (UWNCA) needed an impactful brand platform for its new Do More 360 program to encourage a younger generation of volunteers to support charitable organizations all year round. The Design Channel created a fresh look-and-feel for Do More 360 that reflected the energy and outreach UWNCA hoped to incorporate into the program. Our work was integrated into a wide variety of branding elements and materials, including a campaign theme logo, several marketing brochures, a membership guide, various collateral pieces, as well as an annual report.
Cause Marketing eBook
The best way to make the case for your non-profit or charitable organization is to put yourself in the shoes of the donors and volunteers you’re looking to attract. What motivates their support for you? How do they want to help you? Learn how to integrate your audience’s perspectives and emotions into the marketing approach for your cause.
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