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Digital Pigeon Enter Date Here

	Great video: the surprising reality of money v. motivation



	A very clever, animated presentation by motivational expert Dan Pink on what incentives really drive people to perform. Completely not what you might expect. Financial rewards can actually demotivate people when they are faced with completing a complex / non mechanical tasks. How do we all feel about no bonuses? Tweet your thoughts to @mitchellake

In this issue:

Customer Experience Design is Much More Than Usability
Square: is it a viable business?
Video, Facebook and Storytelling
Reflections on the first Startmate
Apps market set for continued growth
Don’t Lose Shoppers: The New Revolution in Online Advertising
Content Marketing Lead l Influential Role | Broad Scope | Sydney
Solution Sales - Usability / Design Services | Sydney
PHP Web Developer | Melbourne
Senior Account Director | Online Retail | Melbourne

Our quick poll survey results: In brief most people think Mobile App's will continue to boom this year, 70% of our audience are using an iphone, most businesses are looking to grow and more than half of us use Skype for business. Click here for the full stats.

Thanks to our article contributors below and the hundreds of people who completed our quick poll. It is always interesting to gain an insight into peoples thoughts on current trends in technology, media, behaviour and the health of the convergent media & tecnology market generally.

Customer Experience Design is Much More Than Usability

When was the last time you were impressed when you used the digital channel to research, shop or obtain service? Consider what you experienced. Chances are it went far beyond just the website having good usability. Digital industry veteran Jen Story looks at the concept of Experience Design and how businesses can use it to their advantage. For the full article click here.

Square: is it a viable business?

No, not yet, but this might be about to change. Mobile Specialist and Executive Director at Huben Consulting, James Campbell tells us why.
For the full article click here.

Video, Facebook and Storytelling

Nothing has impacted the internet like Video. The most shared content via social networks. But it’s more than just streaming, VOD/downloads, rentals, sharing, YouTube, Veoh, Hulu and others that are creating the video revolution; it’s users themselves. And the way that video is used most powerfully is through it’s power to tell stories. Internationally recognised media pioneer, entertainment executive and entrepreneur Chris Adams gives his insight into the social world and its evolution over the past 10 years. For the full article click here.

Reflections on the first Startmate

If you didn't know, Startmate is a mentor driven seed fund that invests in the earliest of stages in Internet and mobile startups in Australia. Niki Scevak, the founder of Startmate, reflects on a year passed and is hopeful for the future of Startmate.
For the full article click here.

Apps market set for continued growth

The tenth billion app was downloaded in January 2011 and it doesn't stop there! The trend is set to continue with the global app market estimated to be worth $25 billion by 2015 with Apple’s share to be about 20%. 'It's an exciting time to be in the technology business' says Lisa Walton, the new Marketing Director at Mogeneration. Lisa also discusses the focus Mogeneration has on this market.
For the full article click here.

Don’t Lose Shoppers: The New Revolution in Online Advertising

The online behaviour of consumers is changing. There has been a significant shift from linear transactional interactions to browsing and researching products extensively online before purchasing. Managing Director of Criteo, Peter Mycock looks at Retargeting and how it can meet this challenge.
For the full article click here.

Content Marketing Lead l Influential Role | Broad Scope | Sydney

Our client is the countrys leading web hosting business with an impressive portfolio of high profile SMB and enterprise clients. The Content Marketing Lead will be heavily involved in a number of large projects and will be working very closely with the Marketing Director on key initiatives including developing messaging and content frameworks, incorporating ongoing market research and analysis and more.
Click here for the full details.

Solution Sales - Usability / Design Services | Sydney

We are currently representing one of the worlds leading full service companies. They improve services by managing people, processes, technology and assets more effectively. Our client is now searching for a Mid Level Business Development and Account Manager who has some proven Sales pedigree in typically the IT or Creative Professional Services type arena.
Click here for the full details.

PHP Web Developer | Melbourne

Do to massive growth this highly successful award winning online digital leader is looking to take on several Web Developers to help manage an ever expanding workload of interesting projects. If you’re looking for diversity in the work place look no further.
Click here for the full details.

Senior Account Director | Online Retail | Melbourne

Exciting opportunity to join an award winning agency that has almost 15 years experience helping brands stay ahead of the digital age. Using your superior knowledge of online retail, you will be responsible for leading the team and driving strategy for one of the biggest names in Australian retail.
Click here for the full details.