As the SAORVIEW campaign enters its final countdown phase, we can report some really positive results from our latest round of research:

• There is now 90% awareness that the analogue switchover is due to happen and a near universal awareness of the SAORVIEW service.
• Awareness is highest exactly where it needs to be, in terrestrial households at 97%.  
• Close to 200,000 households are currently connected to SAORVIEW on at least one TV in the home and the feedback to date is positive.
• 70% of those surveyed have a strong understanding of what they need to do to make the switch.
• 78% of households with aerials understand that not taking action will result in loss of service.

There are approximately 350,000 households in total yet to convert to digital, with 250,000 of these being exclusively reliant on the aerial.  These households face a blank screen if they do not take action by connecting the aerial to a SAORVIEW Approved box or TV before October 24th.

On Tuesday 4th September we marked 50 days to Analogue Switch Off and the message got a huge amount of coverage in high profile media across the country, including:

• Sunday World – full page feature (819,000 readers)
• Evening Herald – half page feature (234,000)
• Irish Star – small feature (373,000)
• The Journal –  online article (6,200)
• Morning Ireland – (listenership of 440,000)
• Irish Independent video report - click on image above to view.
• TV3 Evening News – viewership of 109,000
• Homepage feature on RTÉ website – most viewed website in Ireland with over 1 million hits per month
• Interview with Brian Geraghty on Limerick Spin FM, Galway Community Radio, Galway Bay FM.
• Feature interviews in Carlow Nationalist and Kildare Times.

 

We recently launched our SAORVIEW – Let’s Get Connected advertising campaign to encourage people to help someone they know with the switchover.  We are very aware that many people affected by Analogue Switch Off are elderly or isolated or may simply need some assistance, so we enlisted the help of some familiar faces to appeal to everyone to get involved and lend a hand. 

This campaign was supported with a listener competition and a dedicated SAORVIEW outside broadcast from The Mooney Show on 15th August - Mooney listenership 232,000.  We also had giveaways on local radio stations across the country.