Programmatic Buying, Media Infographic, TV Upfront | Media is Power

Programmatic Buying: 5 Whys & Watch-Outs

As you probably know by now, programmatic buying is one of the louder buzzwords we hear today. Simply put, it stands for the technology-enabled purchase of media inventory. Business Insider provides another, albeit longer, definition. This technology replaces the human capital that is typically invested in the process of sending RFPs, reading through proposals, having lots of phone conversations, negotiating price, sending insertion orders and then executing them on a partner-by-partner basis. It’s planning and buying via a user interface — in mass and on steroids.

READ MORE to learn about the five whys & watch-outs.

4 Tips to a Healthy Media Mix: INFOGRAPHIC

May officially brings us into growing season. As a communication planner, I see some similarities between gardening and creating a media plan. Media is Power serves them up for you — in infographic format.

VISIT HERE to see the full infographic and read more on growing a healthy media mix.

2013 Upfronts Creating TV-Worthy Drama

This year’s upfront presentations have all the elements of a great prime-time television drama: a relatable protagonist, the troublemaking antagonist, a mysterious dark horse and tantalizing clues about what it all means.

This year’s saga started in early spring with chatter and rumors of upcoming shows and stars. The tale will end around late summer when networks and other media report their final numbers. Like any good story, the upfronts feature an exciting climax, which occurs this week. Media is Power will provide all the details as they unfold.

READ MORE on this unfolding saga as we set the stage.

New FTC Disclosure Rules Affect Content Marketing

The Federal Trade Commission’s new “Dot Com Disclosures” clearly affect online display advertising, social media marketing and blogger relations. Although the FTC’s guidelines don’t directly address content marketing, they have definite implications for brands acting as publishers — especially in the areas of transparency and responsibility.