DESTINATION NSW
ATE25 NEW PRODUCT PATHWAY

Destination NSW is supporting NSW businesses to attend the Australian Tourism Exchange (ATE25), delivered by Tourism Australia. 

From 27 April – 01 May 2025, ATE25 will bring together Australian visitor economy businesses and global distribution partners to conduct scheduled business appointments and participate in networking events over four days. 

Destination NSW is delivering the $54,000 ATE25 New Product Pathway, which will reimburse up to 12 NSW businesses to attend ATE25 as new sellers at Australia’s largest B2B travel industry event. 

Successful participants will receive a $4500 reimbursement of their primary ATE25 registration fee valued at $5912 (inc GST). 

The program will help businesses to build new relationships with global distributors including wholesalers and online travel agents by supporting the registration cost for new sellers to attend. 

Expressions of interest for the ATE25 New Product Pathway are open to businesses that register as a new seller at ATE25 by 1 November 2024 

Eligibility criteria applies. 

For further assistance on the New Product Pathway program, contact Destination NSW on trade.events@dnsw.com.au