Have you seen the Gillette ad called “We Believe: The Best Men Can Be”? It’s the shaving company’s 2019 Super Bowl ad (which was released two weeks before the big game!) that addresses issues of “toxic masculinity.” Today in The Conversation Canada, Andrea Benoit of the University of Toronto explains the ad is the latest example of “cause marketing,” but one of the few campaigns about social change specifically aimed at men.

That’s just one of several great reads we have for you this Tuesday:

• Mama Adobea Nii Owoo writes about the challenges that Deaf people face in Ghana, including a lack of access to equal educational opportunities and no formal sign language policy.
• The list of Democratic candidates who want to run against President Donald Trump is growing each week. Political scientists Bruce Berman and Daniel Levine say to win back the White House, the Democrats will need a “revised image grounded in a new reality that will address basic issues of inequality, access and fairness.”
• John Bergeron looks at research milestones in the study of memory that may help us find solutions to memory disorders like Alzheimer’s or recovery from brain trauma.

And finally…Steve King is a controversial U.S. congressman from Iowa. He has made racist statements for years, but recently attracted the scorn of even his fellow Republicans when he said: “White nationalist, white supremacist, western civilization — how did that language become offensive?” Rep. King really should read our piece by J.M. Opal of McGill University, who explains that the congressman’s definition of “western civilization” is not aligned with historic reality.