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   Newspapers are trusted and valued by readers

Latest readership results from Nielsen show that the role of newspapers, as a trusted medium that readers are deeply engaged with, is as relevant as ever.

Key findings:
The research found that print newspapers were valued by readers when it comes to delivering credible and trusted content; good for finding out what’s new; helping form opinions; giving people something to talk about; and relevancy - all of which help form a trusted relationship.

Read more here.

   The Battle for Attention

Newsworks UK and PwC redefine engagement

Newsworks UK explored the importance of attention in a world saturated with infinite content. The findings show that the role of newsbrands, as a trusted medium that people choose to pay attention to, is more important than ever.

See the key findings and read more here.


Kiwis have passion for DIY & home renovations

Find out how Kiwis engage with newspaper media when they're planning their next home renovation.

View the infographic here

Times-Age local again...

The Wairarapa Times-Age newspaper is now a locally-owned entity once again, with the announcement that general manager Andrew Denholm has brought the business from NZME.  Read more here.

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Fast fact: Regional NZ

Regional New Zealanders are a large and growing market, with over 1.9 million Kiwis in the regions.

For more fast facts, view the infographic here.

Source: Nielsen Life Beyond the Big Smoke research June 2016