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Collection Adeline Rappaz, BA 2017 Graduate © photo Nicolas Coulomb + Florence Tétier



Live streaming of the fashion show for the very first time, a new award with the La Redoute x HEAD Prize providing the winner with the opportunity to create a capsule collection for La Redoute and two prizes for the best collections in the BA and MA programmes (the Bachelor’s Bongénie Prize and the Master’s Mercedes-Benz Prize): The 2017 HEAD Fashion Show will be filled with novelty and promises to deliver a unique show, while providing HEAD’s young graduates with an invaluable platform!




The HEAD Fashion Show will take place on Friday 20 October 2017 at 20:00 in what is now HEAD’s New Campus (formerly Espace Hippomène), a wonderful ochre-coloured building and a modernist architectural landmark from the 1950s.


This foremost fashion event in Geneva, which attracts a large audience of professionals from Switzerland and beyond, journalists and fashion bloggers on the lookout for new talent from the Fashion Design programme, is sold out every year.


This year, for the very first time, live streaming of the fashion show will be available, enabling people who have not had the chance to get their ticket in time to watch the fashion show live on their screens.


This year, 270 creations will be presented: 23 BA collections and 8 MA collections for an intense show that is a little over an hour long. The 2017 HEAD Fashion Show has been under the artistic direction of Léa Peckre, Head of Fashion Design at HEAD since 2015.


An international jury, three prestigious prizes

This year, HEAD is delighted to announce a new prize which will be awarded at the end of the show: The La Redoute x HEAD Prize. La Redoute will provide the winner with the opportunity to create a capsule collection for La Redoute for the summer of 2018.


This new award complements the two main prizes which are traditionally given at the end of the show, the Bachelor’s Bongénie Prize worth CHF 5,000 and the Master’s Mercedes-Benz Prize worth CHF 10,000. These will be awarded by an independent international jury, consisting of fashion professionals and experts:


Serge Ruffieux (President of the jury), Creative Director of Carven
Stephen Jones, Creative Director of Stephen Jones Millinery
Sylvette Lepers, Head of Designers & Image Partnerships of La Redoute
Glenn Martens, Creative Director of Y/Project
Alice Pfeiffer, Editor-in-chief of Antidote magazine
Mikael de Picciotto, Buying Director and e-commerce Manager for Bongénie Grieder
Séverine Saas, Fashion Director at Le Temps, as well as Luxury Editor for T magazine


A range of indispensable partners

The Défilé HEAD is supported by Mercedes-Benz which has been our main partner for several years, as well as Chloé, Richemont, and Bongénie. This year we welcome a new partner, La Redoute, who will commission one of our young graduates to produce a capsule collection for the summer of 2018 through its La Redoute x HEAD Prize.


We would also like to thank our professional partners, Le Bal des Créateurs, the brand R+Co distributed by RG Luxury, our make-up partner MAC Cosmetics, our five-star hotel partner Hotel Metropole, our four-star hotel partner Hotel Cornavin, Lavinia, Laurent Perrier, Favarger Chocolates as well as our media partners Boléro, Novembre, One FM and Léman Bleu.


One of the best training course in Europe

Let us remember the glowing success of 2016 Master’s Mercedes-Benz Prize winner Vanessa Schindler who dazzled the jury with her highly innovative collection Urethane Pool, chapter 2 which was the result of theoretical and practical research work carried out over her two years on the MA programme at HEAD. Her exceptional career continued when she won the Grand Prix Première Vision, the Audience Award at the Hyères International Fashion and Photography Festival 2017 and a Design Federal Prize.


Let us also mention Dan Dwir’s collection, Utopia, for which he received the Bachelor’s Bongénie Prize; 2016 BA graduate in Jewellery and Accessory Design Noémie Nivelet, a finalist at Hyères International Festival; Swarovski Fashion Accessory Prize winner at the 2017 Hyères International Festival, Marina Chedel and finally 2017 Design Federal Prize winner Mikael Vilchez, whose MA collection we look forward to discovering.


Now we wait for the results of the famous H&M Design Award in which graduate Flore Girard de Langlade, whose collection we will discover on HEAD’s catwalk this year, is a semi-finalist. We hope that she will have the same success than Magdalena Brozda who won the H&M Design Award People’s Prize in 2015. She has now a fantastic success with her brand WORN that she launched with her friend Pauline Famy !


Over ten years, HEAD – Genève’s Fashion Design programme has become one of the most highly-coveted fashion programmes in the world, as evidenced by the ranking established by Business of Fashion, a renowned London-based magazine specialised in fashion, which places HEAD – Genève among the 40 top schools.


FRIDAY 20.10 A 20 H

As a preamble…
Thursday 19.10 at 19h
HEAD — Genève
auditoire, Bd James-Fazy 15
1201 Genève



Contact Presse


Press accreditations DEFILE HEAD 2017
Photos + videos available

#defilehead2017 #headgeneve


Sandra Mudronja
Head of Communication & External Relations
T +41 22 388 51 19
M + 41 79 445 87 92

Haute école d’art et de design – Genève

Geneva School of Art and Design
Bd James-Fazy 15, CH-1201 Genève

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