The Studiothink account team recently attended the 2012 Buildex show to visit some of our clients, but also to see what kind of presence manufacturers were putting forward in their booth. We came back with mixed reviews. Some companies had really put the effort into amazing booths, and others....well, how do we put this delicately...if you are one of those who are still velcro-ing printouts to the back of your booth, you may be hearing from us soon.
 

So, design aside, what did you do with those hot leads you gathered? By now you should have contacted them. However, there’s more you can do turn those leads into business. Have you sent a thank you card? Did you send them those product sheets they asked for? Have you added them to your contact database for future email promotions?

Once you have their precious email addresses, an e-newsletter (like the one you are reading right now), is a great way to keep your warm leads in the loop, and share new products and promotions. An email works like a card, thanking your visitors for coming by your booth, but it also enables readers to easily access your website, product catalogue or have a way to keep your information on hand.

If you're booth results fell short this year, never fear, you have time now to put together an effective booth for next year. It's never too late to put yourself in the amazing category, and capitalize on the leads you get from any of your shows.
 

Your own trade show guide.

To help you prepare for your next show, Studiothink has put together a Trade Show Guide (download the PDF here). We want you to succeed, and this is a great place to start. Happy Trade-Showing. And watch out, you never know if we'll be analyzing your booth at the next show.
 

Where does someone go when they need firefighting and rescue apparatus? Look no further than BC's very own Safetek. We recently completed a fresh new shiny logo for them, as well as a new website. We know you probably want to see it, so check out their newly updated site here.

If you have met our Marketing Director, Chandra, you know that she is always very busy meeting clients and creating marketing ideas. So, we thought it would be fun to capture her in a more relaxed, candid moment in the lovely warm Caribbean ocean, just soaking up the sun with her new friend.

We know how hard it is to get your foot in the door as a designer, so Studiothink wanted to give back a little to our next generation of designers by offering a free portfolio review, giving insight and critique on what really needs to be included to get a job. Our next review is March 3, and event details can be found here.