Fred Noe from coast to coast
It's always a pleasure to have Fred out touring with the team and when we asked him about what he likes about Australia, he replied “Hell tha people in Aus-tralia are just so damn coo-wel, my dad always said, son, jus wait til ya go ta Aus-tralia one day, it’s the honey hole, the coooolest place in tha worrrld”.
Over 1,000 lucky people met the legendary Fred Noe. During his Brisbane to Perth tour he waxed lyrical about his family’s heritage and relaunching Jim Beam Black. Fred is the seventh generation in the Beam family and Master Distiller at Jim Beam.
For those fortunate enough to come along to one of Fred’s sessions they enjoyed the opportunity to taste the new Jim Beam Black along with his father’s signature bourbon, Booker’s. Fred now selects the whiskey for this barrel proof bourbon and makes each batch in his father’s kitchen, the Beam family house.
A true southern gentleman with a quick wit, Fred enjoys his bourbon with a splash of water and most of the time it’s a Jim Beam Black, which he considers the best value bourbon on the shelf.
Jim Beam Black, Triple aged (three times the age requirement to be called a straight bourbon) is now at a minimum of 6 years of aging bottled at 80 proof (40%) and boasts a full-bodied flavour with charred vanillas, hints of baked fruits and a rounded caramel, oaky finish.
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