Third wave of research measuring resident's readiness to welcome visitors is underway

 

NWT Tourism along with the GNWT-ITI is continuing with important research that will inform destination marketing plans and help to optimize activities, timing and messaging that will support the rebuild and recovery of the NWT’s tourism industry, when the time is right. 

The third wave of research, conducted by research firm Leger, will be gathering feedback from residents about tourism through telephone interviews and an online survey. We launched the first wave on October 1st, and the second wave in February. The third wave is starting today, and will be finished on May 25. After this wave of the survey, the research will consist of one more wave of outreach to residents.

The research will help enhance understanding of NWT residents’ thoughts and perceptions towards tourism as the pandemic continues to affect all of us. In addition, the research will gauge how receptive residents are to receiving visitors from different areas. Information and insights gathered will be used to support the industry and guide NWT Tourism’s marketing through the phases of response, recovery and the return to resilience for the industry.

Survey Link
We encourage all NWT residents to participate in the research and share feedback on tourism in the North. Please take the time to participate in the telephone survey if you are called. If we are not able to reach you by phone, an online version of the survey is now available at: https://api.legerweb.com/NWTresidents2021

If you complete the survey by telephone for this wave of research, please do not also fill in the online survey for this same wave.

Thank you,

Donna Lee Demarcke
CEO, NWT Tourism
executive@spectacularnwt.com
867-873-5007 Ext: 1005